Neuroscientists estimate that over 90 percent of our operating systemsbeliefs, behaviors, patternsare unconscious. Since the surface story determines less than 10 percent of our decisions, how can we illuminate the shadow story responsible for over 90 percent of what we do each day? Once we systematically understand our relationship with money, can we overcome the mind and brain’s resistance to change? Especially when so many of the current popular strategies for change are contrary to the way the mind and brain work?
Each money story line contains unspoken assumptions, emotional agendas, and unconscious meanings. Money becomes a portal to the immaterial and the intangible, a Rorschach onto which we project our needs and hopes.
Your New Money Story: The Beliefs, Behaviors, and Brain Science to Rewire for Wealth combines twenty-five years of psychiatric and psychoanalytic practice and over a dozen years of professional and executive mentor coaching with groundbreaking research in psychology, neuroscience, and behavioral economics to show readers how to recognize money behaviors ghostwritten by hidden assumptions, overcome the brain’s patterned responses that lead to bad decisions, harness the power of regulating states of mind, develop the art and neuroscience of money strategies, and identify and remedy emotionally based money mistakes and financial fallacies. The ROADMAP System deconstructs the process of understanding a money story to systematically construct a new one to write new mind software and rewire the brain for wealth.
|Publisher:||Rowman & Littlefield Publishers, Inc.|
|Product dimensions:||6.20(w) x 9.10(h) x 1.20(d)|
About the Author
David Krueger, MD, is an Executive Mentor Coach, and CEO of MentorPath®, an executive coaching, training, publishing, and wellness firm. His work integrates psychology and neuroscience with strategic coaching to help executives and professionals write the next chapter of their life or business stories. Author of 20 trade and professional books on success, wellness, money, and self-development, and 75 scientific papers, his latest book, The Secret Language of Money is a Business Bestseller translated into 10 languages. He is Mentor/Trainer Coach Faculty and Dean of Curriculum for Coach Training Alliance. Founder and Director of his own Licensed, Specialty-Certified New Life Story® Wellness Coaching, and New Money Story® Mentor Training, he has trained professionals worldwide, and develops internal mentor programs for corporations. www.MentorPath.com firstname.lastname@example.org
Table of Contents
I. Understanding Your Relationship with Money and Your Money Story
Chapter 1. The Longest Relationship of Your Life
Chapter 2. Surface and Shadow Stories
Chapter 3. Why Do We Resist Change?
Chapter 4. Rorschach Tests
Chapter 5. Master Money States of Mind
Chapter 6. Nonsense Neuroscience and Bad Behavioral Economics
II. ROADMAP for a New Money Story®
Chapter 7. Recognize Authorship of Your Money Story
Chapter 8. Own Your Present Money Story
Chapter 9. Assess Your Money Story Plot and Storylines
Chapter 10. Decide What to Change in Your Money Story
Chapter 11. Map Changes: Inscribe New Code
Chapter 12. Author New Experiences: Write New Software
Chapter 13. Program New Identity: Rewire for Wealth
III. Belief Systems and Choice Architecture
Chapter 14. The ABCs of Money Mistakes and Financial Fallacies
Chapter 15. Belief Management
Chapter 16. Choice Architecture
EPILOGUE: MONEY LESSONS FROM OTHERS
• The Neuroeconomics of Thinking More Like a Woman
• What Can We Learn from Madoff?
• Portrait of a Money Story: How Annie Leibovitz Lost Her Focus
• Tiger and Mastery: With Sidebars on Us, Bernie, and Kinky
• Inside the Brain of a Super Bowl Champion