ISBN-10:
0810847221
ISBN-13:
9780810847224
Pub. Date:
08/15/2003
Publisher:
The Scarecrow Press, Inc.
Writing Music for Television and Radio Commercials: A Manual for Composers and Students / Edition 152

Writing Music for Television and Radio Commercials: A Manual for Composers and Students / Edition 152

by Michael ZagerMichael Zager

Hardcover

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Overview

Writing Music for Television and Radio Commercials provides a comprehensive overview of the process of composing and arranging commercials for these two very different media. The book addresses the tools of composition and arranging and sets forth a method for approaching each creative and business situation. Application of the material in the book is intended to help the novice composer achieve his or her goals. This text is a necessary tool for the music student interested in composing, arranging, and producing commercials, and will also be useful for composers studying film scoring, as well as advertising writers, art directors, and music producers. Special features include: · An audio CD containing jingles to illustrate examples in the book, · Interviews with professionals in the field · Illustrative musical examples · Information on major agencies and unions

Product Details

ISBN-13: 9780810847224
Publisher: The Scarecrow Press, Inc.
Publication date: 08/15/2003
Edition description: BOOK & CD
Pages: 152
Product dimensions: 8.48(w) x 11.03(h) x 0.43(d)

About the Author

Michael Zager is an award winning composer, arranger, and producer of music for records, television, radio, films, and the concert stage. He has written and arranged over 400 radio and TV commercials and is the recipient of a Clio award for his work. He is Dorothy F. Schmidt Eminent Scholar in the Performing Arts and Professor of Music at Florida Atlantic University.

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