Wannabe U: Inside the Corporate University

Wannabe U: Inside the Corporate University

by Gaye Tuchman


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Based on years of observation at a large state university, Wannabe U tracks the dispiriting consequences of trading in traditional educational values for loyalty to the market. Aping their boardroom idols, the new corporate administrators at such universities wander from job to job and reductively view the students there as future workers in need of training. Obsessed with measurable successes, they stress auditing and accountability, which leads to policies of surveillance and control dubiously cloaked in the guise of scientific administration. In this eye-opening exposé of the modern university, Tuchman paints a candid portrait of the corporatization of higher education and its impact on students and faculty. 

Like the best campus novelists, Tuchman entertains with her acidly witty observations of backstage power dynamics and faculty politics, but ultimately Wannabe U is a hard-hitting account of how higher education’s misguided pursuit of success fails us all.

Product Details

ISBN-13: 9780226815305
Publisher: University of Chicago Press
Publication date: 04/01/2011
Pages: 272
Product dimensions: 5.90(w) x 8.90(h) x 0.70(d)

About the Author

Gaye Tuchman is professor of sociology at the University of Connecticut. She is the author of Making News: A Study in the Construction of Reality and Edging Women Out: Victorian Novelists, Publishers, and Social Change, editor of The TV Establishment: Programming for Power and Profit, and coeditor of Hearth and Home: Images of Women in the Mass Media.

Table of Contents

1: Wannabe University Is Transformed

2: Situating Wannabe U

3: Conforming, Branding, and Research

4: Outsiders and the New Managerialism

5: The Politics of Centralization

6: Teaching, Learning, and Rating

7: Carrots, Sticks, and Accountability

8: Plans and Priorities

9: Making Professors Accountable

10: The Logic of Compliance





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