Vodka Is Vegan: A Vegan Bros Manifesto for Better Living and Not Being an A**hole

Vodka Is Vegan: A Vegan Bros Manifesto for Better Living and Not Being an A**hole

by Matt Letten, Phil Letten


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Meet the bros who are making vegan sexy (and making eating animals weird)

Think you could never go vegan? Think again. As this smart, funny and persuasive manifesto makes clear, you're already 90% vegan anyway. That's right--you already love animals and are slowly but surely eating less meat than you used to. With the insider tips and inspiring stories in this book, you'll be ready to go whole hog (see what we did there?) and eat vegan for good. 

Topics include:

  *  How eating meat hurts your health and the planet (and is pretty close to eating your beloved pet for dinner)
  *  A simple action plan for getting started
  *  Don't Be an A**hole to Your Server, and other secrets for eating out
  *  Who Cares If Honey Is Vegan?: Getting over perfectionism and purity by eating as cruelty-free as you can

With a loyal online following that’s growing fast, the Bros are the new face of veganism--loud, proud, and fighting for a better world, one plate at a time.

Product Details

ISBN-13: 9780143129738
Publisher: Penguin Publishing Group
Publication date: 06/05/2018
Pages: 256
Sales rank: 826,827
Product dimensions: 5.40(w) x 8.20(h) x 0.80(d)

About the Author

The Vegan Bros, Matt Letten and Phil Letten, are brothers (and bros) who have transformed their lives by adopting a vegan lifestyle. Popular bloggers, health/fitness consultants, and animal-rights advocates, they've been featured in mainstream media outlets such as VICE, Business InsiderFast Company, CW, and the Guardian. And they're just getting started.

Read an Excerpt

The Arguments We Used to Encounter a Lot When Society Didn’t Know Anything About a Vegan Diet
There are a lot of people who haven’t yet accepted the vegan inside of them. Some of those people offer arguments against it. Here’s a sampling of some of the more convincing arguments that we run into in the course of our lives.

We’re Apex Predators, Dude
Recently, we were approached by a somewhat animated dude at the dog park. We suspect that he was summoned by our conversation, debating whether we should have Beyond Meat tacos or some righteous Szechuan noodles with tofu for lunch. The dude, a man named Scooter (his name has not been changed to conceal his identity), seemed offended at our rejection of meat and insisted that humans should eat whatever they please because, as he reasoned,
“We’re at the top of the food chain.”

As he said this, he reached down to pet his dog, a tiny little puffball of a Pomeranian. He was really cute (the dog we mean, though we guess Scooter was okay, too). And Matt said to Scooter, “Wow. You know what? You’re right. So how about we eat your dog?”

Scooter blanched. “That’s my best friend!” he said.

Phil grinned and replied, “But we’re at the top of the food chain, big guy.”

And then we ate his dog.

(Only the last part is an exaggeration.)

This is an argument we run into a lot. Some people seem to think that because we’re the alphas on planet Earth, that this entitles us to do whatever we want. And in a way, those people are actually correct. But if it’s okay to eat chickens or cows because we’re so successful, then why is it wrong to eat dogs or cats? It’s not like dogs are building their own cities or cats are inventing iPods. If being able to domesticate animals means that we can eat them, then it’s as right, or as wrong, to eat a cat or a dog or a parrot or a gerbil as it would be to eat a cow or a pig.
Other people have argued that it’s all about intelligence, that dogs are smarter than cows, and so we can spare the dogs and eat the cows. But pigs are smarter than dogs, and we eat them. Squid are also very intelligent, but we eat them. Ever hear of Inky? He’s an octopus who escaped from the National Aquarium of New Zealand by climbing up his tank, squeezing through a narrow opening, slithering down the floor of the building, and then managing to enter a six-inch drainpipe that led to the sea. That’s some straight‑up Houdini shit, and people still eat octopus. And the world is FULL of total idiots, and we rarely eat them.

If Someone Else Does a Thing, I Can Do a Thing

A few weeks after our conversation with Scooter at the dog park, we were at the bookstore where Matt was buying ¡Salud! Vegan Mexican Cookbook, by our good friend Eddie Garza. We encountered a woman named Bertha. She noticed Matt’s book and decided her opinion was necessary, arguing that there was nothing wrong with eating meat.

She made a really good point and almost got us, noting, “Animals eat other animals in the wild. So humans should do it, too.” We were baffled that we hadn’t realized that before.

But as we were on our way to Outback Steakhouse, ready to order a couple of dingo burgers, we got to thinking. And well, animals do lots of things we wouldn’t or shouldn’t do. Animals also sometimes rape other animals, eat their own young, and smell and eat one another’s shit.
Very rarely do you hear someone say, “Well, if an animal does it, then it’s probably all right.” If that were the case, people would jerk off in public (monkeys), enslave their own people (meerkats), and kidnap and abandon neighboring children (emperor penguins). After all, animals do it!

Another point to consider is that animals do eat other animals, but they rarely factory farm other animals. And they seem incapable of harvesting soybeans or having a digestive system that can support a vegetarian diet. So in some small, some would say trivial ways, there are slight differences between humans and other animals. Also, we can use the Internet.
So we ended up deciding against the dingo burgers at Outback. But we’re still not sure if it was the right decision.

We’ll be honest, though. There is one argument that has a really good point. “What’s the argument?” you ask?

Plants Are People, Too

“But plants feel pain, too.” Yes, that’s right. We still don’t have an answer to this one because slitting a cow’s throat and watching her bleed out alive is exactly the same as mowing your fucking lawn.

Do you get the point?

Here’s the thing. We love people who still eat meat. Many of you are our friends. But you say a lot of ill- informed shit sometimes: “We’re at the top of the food chain.” “Animals don’t feel pain.” “Lions eat other animals in the wild, so we should, too.” “Animals were put here for us to eat.” “Children are starving.” “If we stop eating meat, cows will take over the world.” Et‑fucking-cetera.
And to be honest, we used to say the same things. But it’s weird when you think about it—whenever we list reasons for eating animals, many of us seem to always conveniently leave out the animals that we love: dogs (and, fine, cats, too).

Think about that. Change those statements above, but include “dogs” in them. “We’re at the top of the food chain, so we should eat dogs.” “Dogs don’t feel pain.” “Dogs were put here for us to eat.” “If we stop eating dogs, they’ll take over the world.”

There are lots of reasons not to go vegan. Lots of arguments against it. The thing is, we just haven’t encountered a lot of good arguments against it. “My grandfather ate meat every day.” Yeah, and he also used to get polio. Things change and evolve and get better. Roll with it. “We need to thin the herd.” We’re just not worried about a chicken population explosion destroying the world. “Hunting is how I bond with my dad.” We have a lot of friends who used to bond with their dad while hunting. But as they got older they realized it’s possible to bond without killing someone, even in Texas. Point being—anyone can make an argument, but we haven’t met anyone who could voice the “we need to eat meat” position and actually get us to eat meat again.

Table of Contents

Introduction xiii

Chapter 1 Early Days: Portrait of Two Future Vegans as Meat Lovers 1

Chapter 2 Phil Decides to Stop Being a Massive Pile of Shit, or Phil's Life Transformation 13

Chapter 3 Mart's Wake-Up Call: His Past Life As a Zombie 41

Chapter 4 Mr. Peyterson: A Boy and His Dog 65

Chapter 5 Champion as Fuck: How to Become the Greatest Athlete in All of History 83

Chapter 6 Exploding Shit Lakes: Vegans and the Environment 103

Chapter 7 Badass Homework: The Vegan Plan of Action 129

Chapter 8 You Want to Take This Shit Outside?: Vegan on the Road 171

Chapter 9 Follow the Billions: The Future of Food 191

Chapter 10 Total Vegan World Domination 209

Acknowledgments 229

Further Reading 231

About the Authors 235

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