Pub. Date:
Springer International Publishing
Underdog Entrepreneurs: A Framework of Success for Marginalized and Minority Innovators

Underdog Entrepreneurs: A Framework of Success for Marginalized and Minority Innovators

by Horatio M. MorganHoratio M. Morgan


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Entrepreneurship is challenging, whatever your background, in the current science- and technology-driven Western world. However, unlike traditionally dominant, native-born, white male entrepreneurs in Silicon Valley and elsewhere, those who face greater hurdles blocking their path to success primarily come from marginalized and minority groups, both real and self-perceived—including immigrants, refugees, women, blacks, Hispanics, and Asians. Despite their potential to innovate and add value in the global marketplace, they persistently struggle, or fail, because they lack the requisite code-breaking skills. This book helps these underdog entrepreneurs acquire those skills with actionable advice to achieve and sustain success.

It proposes a framework that pinpoints what the author calls the outsider problem—that is, situations in which individuals are primarily disadvantaged because they lack access to networks that facilitate superior learning and performance outcomes. He completes the framework by incorporating personal qualities and strategies that can solve this problem.

Along the way, Morgan distills insights and evidence from multiple fields, combined with a fresh look at the familiar stories of initially marginalized business leaders, such as Indra Nooyi, Jack Ma, Hilary Devey and Mike Lazaridis. He also shares the less known, but equally inspiring stories of others.

This book will help readers thrive while transcending their underdog status.

Product Details

ISBN-13: 9783030204075
Publisher: Springer International Publishing
Publication date: 09/10/2019
Edition description: 1st ed. 2020
Pages: 164
Product dimensions: 5.83(w) x 8.27(h) x (d)

About the Author

Horatio M. Morgan is an Associate Professor of Global Management, and Senior Research Scientist at the Institute for Innovation and Technology Management at Ryerson University, Canada. His expertise spans international entrepreneurship, immigrant entrepreneurship, corporate strategy, cognition, and analytics.

Table of Contents

1. Introduction: Underdog Entrepreneurs Are Everywhere


2. Being on the Outside of Powerful Mainstream Networks

3. Lacking Relevant Know-How

4. Being Subject to Stereotype-Driven Discrimination and Stereotype Threat


5. A Growth Mindset

6. Valuable Knowledge from Formal Education

7. Strategic Identity Orientation

8. Complementary Social and Political Skills


9. An Integrative Framework

10. Commit to Ongoing Learning and Capability Development

11. Strategically Cultivate Mutually Beneficial Networks

12. Experiment With Self-Identities, Don’t Be Rigidly Defined By Them

13. Strategically Accumulate Power and Appropriately Use It

14. Strategically Target and Use Government Support

15. Cultivate Higher-Order Mental Skills

16. Conclusion: Underdog Entrepreneurs’ Most Enduring Asset

Epilogue: What Journey Brought Me Here?

What People are Saying About This

From the Publisher

“Reminiscent of the Horatio Alger stories of bootstrapping from poverty, Horatio Morgan’s new book shifts the attention to underdog and marginalized immigrants and entrepreneurship. The book serves not only as a “how-to book” for immigrants to start and succeed in business, but also as an inspiration for anyone facing adversity and seemingly impossible challenges to make it economically. The book will be of interest to immigrants, would-be-entrepreneurs, and policymakers interested in entrepreneurship and economic advancement among disadvantaged groups.” (Robert W. Fairlie, Professor of Economics, University of California, Santa Cruz, USA; Research Associate, National Bureau of Economic Research (NBER); co-author of Race and Entrepreneurial Success: Black-, Asian-, and White-Owned Businesses in the United States)

“Professor Morgan provides a powerful contribution on an extremely timely topic. Innovative entrepreneurs are a scarce resource, and increasing the success of diverse entrepreneurs will boost the whole society. This book will certainly benefit minority entrepreneurs, but should also be on the reading list of practitioners, policy makers, and all scholars interested in minority and immigrant entrepreneurship.” (Sari Pekkala Kerr, Senior Research Scientist at Wellesley College, USA; Research Economist, National Bureau of Economic Research (NBER))

“Horatio Morgan has succeeded in presenting a compelling and accessible guide to the challenges that entrepreneurs from marginalized groups face, and evidence-based strategies for overcoming these challenges. His writing draws on theory, research, and case studies to provide valuable step-by-step advice about the skills and strategies “underdog” entrepreneurs can use to achieve their goals. Underdog Entrepreneurs fills an important gap and will be quoted for years to come by successful entrepreneurs from marginalized groups who have benefited from Morgan's engrossing book.” (Victoria M. Esses, Professor of Psychology, Director of the Centre for Research on Migration and Ethnic Relations, Co-Chair and Principal Investigator of the Pathways to Prosperity Partnership, University of Western Ontario, CA; Co-editor of Twenty-First-Century Immigration to North America: Newcomers in Turbulent Times )

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