This book develops an alternative and inclusive approach based on the hypothesis that the impact of digitalization on architectural culture is similar to the effects of the linguistic turn in philosophy and steers clear of exclusive dichotomous approaches, without the foundational reconsideration of the discipline or its ontological conservation.
The Total Designer is a reflection on on the relationship between technology and creation. In a field like architecture, where the temporal dimension is intrinsic to its reason for being, this text adds its contribution to an essay format that is relatively unusual in architectural historiography, but which has had a huge impact on contemporary architecture: how the historical thematization of postindustrial technology has been one of the key issues in capturing a contemporary condition and in the connection between theoretical-critical activity and professional practice.
What is unique here is that Ortega’s interest is focused on the repercussions of a highly technical instrumental context for architects, beyond the conventional fascination with formal prolificacy or the productive efficiency of digital tools. What’s more, its main focus could be defined as an answer to the question of how we should interpret this context in order to help author and time paint together in synchronicity, to help them be more creative and critical, especially in the context of a particular period: in our present, which is already postdigital to some extent.
|Edition description:||English ed.|
|Product dimensions:||4.60(w) x 6.90(h) x 0.40(d)|
About the Author
Lluís Ortega is an architect, researcher, and educator. He studied Architecture at the ETSAB/UPC, and is Master of Science in Advanced Architectural Design Columbia University (GSAPP), MA in Philosophy, Universitat de Barcelona, and PhD at the ETSAB/UPC. At present he is Associate Professor at IIT and Visiting Professor at the Universidad Torcuato Di Tella in Buenos Aires. Previously he has taught at UIC (Chicago), the ETSAB (Barcelona), the Universidad de Alicante, the Harvard University Graduate School of Design (Cambridge, Massachusetts), and the Akademie der bildenden Künste (Vienna). He co-founded F451arquitectura in 2000, rebranded as Sio2arch in 2014, an internationally awarded and exhibited collaborative practice with Santiago Ibarra, Xavier Osarte, and Esther Segura. Editor of several specialized publications, he was director of Quaderns d’Arquitectura i Urbanisme (Barcelona, 2003-2005), he worked as editor of 2G magazine no. 14 (FOA, Barcelona, 2000), the co-edition of Josep Llinàs’ writings Saques de esquina (Pre-Textos, Valencia, 2002, with Moisés Puente) and of Platform GSD 2008 (GSD/Actar, Barcelona, 2008). He published the reader La digitalización toma el mando (Editorial Gustavo Gili, Barcelona, 2009) and was Adjunct Curator and main designer of the Spanish Pavilion at the Venice Architecture Biennale 2014.