The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World

The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World

by Brad Stone


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A look deep inside the new Silicon Valley, from the New York Times bestselling author of The Everything Store.

Ten years ago, the idea of getting into a stranger's car, or walking into a stranger's home, would have seemed bizarre and dangerous—yet today it is as common as ordering a book online. Companies like Uber and Airbnb have redefined the way we live. And while they have become pervasive in our day-to-day lives, they are not universally celebrated. They are the result of a generation of Silicon Valley entrepreneurs who used technology to upend convention and disrupt entire industries. Led by Travis Kalanick of Uber and Brian Chesky of Airbnb, these are the upstarts, founders with an overabundance of self-confidence and a limitless drive that pushed them to rewrite the rules, better and sometimes for worse.
Now with a new epilogue and updated throughout, The Upstarts takes us deep into the origins—and controversy—of these new titans of business.

Product Details

ISBN-13: 9780316388399
Publisher: Little, Brown and Company
Publication date: 01/31/2017
Pages: 384
Sales rank: 260,866
Product dimensions: 6.30(w) x 9.30(h) x 1.00(d)

About the Author

Brad Stone is senior executive editor of global technology at Bloomberg News and the author of the New York Times bestseller The Everything Store: Jeff Bezos and the Age of Amazon. He has covered Silicon Valley for more than 15 years and lives in San Francisco.

Table of Contents

Introduction 3

Part I Side Projects

Chapter 1 The Trough of Sorrow: The Early Years of Airbnb 17

Chapter 2 Jam Sessions: The Early Years of Uber 39

Chapter 3 The Nonstarters: SeamlessWeb, Taxi Magic, Cabulous, Couchsurfing, Zimride 65

Chapter 4 The Growth Hacker: How Airbnb Took Off 89

Chapter 5 Blood, Sweat, and Ramen: How Uber Conquered San Francisco 107

Part II Empire Building

Chapter 6 The Wartime CEO: Airbnb Fights on Two Fronts 131

Chapter 7 The Playbook: Uber's Expansion Begins 153

Chapter 8 Travis's Law: The Rise of Ridesharing 179

Chapter 9 Too Big to Regulate: Airbnb's Fight in New York City 211

Part III The Trial of the Upstarts

Chapter 10 God View: Uber's Rough Ride 241

Chapter 11 Escape Velocity: Fights and Fables with Airbnb 269

Chapter 12 Global Mega-Unicorn Death Match!: Uber versus the World 295

Epilogue 325

Acknowledgments 333

Notes 337

Index 359

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