The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers

The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers

by Traci Browne


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Today's new social and virtual platforms and technologies can help you transform the way you market through tradeshows, exhibits, and events - helping you supercharge performance on every metric that matters to you. The Social Tradeshow is the first practical guide to using these new tools to reach more prospects, close more sales, and earn more profits. Renowned industry consultant and thought leader Traci Browne covers every step of the process, revealing what works (and what doesn't). She offers practical advice, realistic examples, and actionable ideas for companies of all sizes, in both B2B and B2C markets. Discover how to: * Create goals, measurable objectives, and strategies * Identify the tools and techniques most likely to work for you * Integrate social media and virtual events with existing pre-show, at-show and post-show tactics * Avoid older "virtual" techniques that have been proven to fail * Make the most of live streaming, video interviewing, mobile polling, and other innovations * Expand and enhance your community of customers and prospects year-round * Demonstrate the value of social media to key decision-makers

Product Details

ISBN-13: 9780789749130
Publisher: Que
Publication date: 06/22/2012
Series: Que Biz-Tech Series
Pages: 320
Product dimensions: 5.90(w) x 8.90(h) x 0.80(d)

About the Author

Traci Browne, a respected tradeshow industry thought leader, has worked in the field for more than fifteen years - first, as an exhibitor, then as a tradeshow marketer, and now as owner of Red Cedar Publicity and Marketing, a leading consultant on tradeshow strategy for healthcare companies. In 2010, she co-founded Live Well Expos, LLC to produce regional consumer health and fitness events. Browne blogs on tradeshow marketing for industry online publications throughout the US, UK, and Canada, and is a featured contributor for Business 2 Community. She is Immediate Past President and founder of the Business Marketing Association's Philadelphia chapter.

Table of Contents


Section 1. Creating Your Social Strategy
1. Get Company Buy-In
2. Create Your Plan
3. Create Your Community
4. Expand Your Audience
5. Choose the Right Virtual and Social Platform

Section 2. Pre-Show Activities
6. Know Your Champions
7. Find Your Customers
8. Link Social to Traditional

Section 3. At Show Activities
9. Drive Traffic to Your Booth
10. Livestream Your Message
11. Be THE source for Content
12. Create Engaging Video Interviews
13. Capture the Bloggers Attention
14. Unleash the Power of Mobile Polling
15. Tune in and Listen
16. Expand and Enhance the Community

Section 4. Post Show Activities
17. Organize Your Results
18. Repurpose Your Content
19. Create an Editorial Calendar
20. Recruit an Internal and External Team

Section 5. Sponsorships
21. Create Show Promotions
22. Jump Start Early Registration
23. Create an Event within an Event
24. Utilize Location Technology
25. Provide Information through Mobile Apps

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