B&N Audiobooks Subscription = SAVINGS. Sign Up Today for a Free Book!
the secret is YOU: How I Empowered 250,000 Women to Find Their Passion and Change Their Lives

the secret is YOU: How I Empowered 250,000 Women to Find Their Passion and Change Their Lives

by Chris Cicchinelli


View All Available Formats & Editions
Choose Expedited Shipping at checkout for delivery by Thursday, July 7


USA Today and Wall Street Journal bestseller!

How a trailblazing business turned the hottest bedroom toy accessories into a $350 million global empire.

In 2000, Chris Cicchinelli was twenty-five and at a crossroads. He had just been forced to leave a promising position at a large retail franchise when his mother, Patty Brisben, called. She wanted her son’s help in growing her women-only, in-home party business featuring relationship enhancement products.

Cicchinelli had been earning well over $100,000 annually at his previous job. Patty said she could pay him just $24,000. Still, he said yes, planning to stay just a few months to get the company—which would soon be rebranded as Pure Romance—on its feet. But after recognizing its potential, he never left.

Long hours on the road and a restyled business model initially led to financial struggles, and more questions than answers. But their strategy ultimately paid off in explosive growth that swelled the company’s revenues from $3 million in 2001 to $350 million today. Its workforce of independent consultants now exceeds 40,000 in the U.S. and abroad, despite the recent challenges posed by the COVID-19 pandemic.

In the secret is YOU, author Chris Cicchinelli charts his two-decade journey transforming Pure Romance into the world’s largest in-home/virtual party company of its kind, while also sharing his innovative approach for empowering women to become successful entrepreneurs themselves.

Related collections and offers

Product Details

ISBN-13: 9781642937138
Publisher: Post Hill Press
Publication date: 04/13/2021
Pages: 240
Sales rank: 538,225
Product dimensions: 6.10(w) x 9.10(h) x 1.00(d)

About the Author

Chris Cicchinelli is President and CEO of the Cincinnati-based Pure Romance, LLC, where he leads business development, operations, sales, and marketing. He is also the founder, along with his wife Jessica, of the Living With Change Foundation—a nonprofit dedicated to supporting transgender youth and their families.

Table of Contents

Preface: If You're Reading This, It Means We Survived 2020 ix

Chapter 1 Humble Beginnings 1

Chapter 2 Facing Down the Obstacles 17

Chapter 3 It All Started with a Talk Show 34

Chapter 4 Be Proactive, Not Reactive 48

Chapter 5 Only You Can Sell You 65

Chapter 6 Commit to the Process, Detach from the Outcome 81

Chapter 7 Live Your Life by Design, Not Default 95

Chapter 8 Confessions of a Realist 120

Chapter 9 Call Me Coach 134

Chapter 10 Winning Resides in Repetition 146

Chapter 11 Making a You-Turn During a Pandemic 163

Chapter 12 Now It's Up to You 178

Afterword: How They Did It: Pure Romance Success Stories 186

Acknowledgments 205

Customer Reviews