How a trailblazing business turned the hottest bedroom toy accessories into a $350 million global empire.
In 2000, Chris Cicchinelli was twenty-five and at a crossroads. He had just been forced to leave a promising position at a large retail franchise when his mother, Patty Brisben, called. She wanted her son’s help in growing her women-only, in-home party business featuring relationship enhancement products.
Cicchinelli had been earning well over $100,000 annually at his previous job. Patty said she could pay him just $24,000. Still, he said yes, planning to stay just a few months to get the company—which would soon be rebranded as Pure Romance—on its feet. But after recognizing its potential, he never left.
Long hours on the road and a restyled business model initially led to financial struggles, and more questions than answers. But their strategy ultimately paid off in explosive growth that swelled the company’s revenues from $3 million in 2001 to $350 million today. Its workforce of independent consultants now exceeds 40,000 in the U.S. and abroad, despite the recent challenges posed by the COVID-19 pandemic.
In the secret is YOU, author Chris Cicchinelli charts his two-decade journey transforming Pure Romance into the world’s largest in-home/virtual party company of its kind, while also sharing his innovative approach for empowering women to become successful entrepreneurs themselves.
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|Publisher:||Post Hill Press|
|Product dimensions:||6.10(w) x 9.10(h) x 1.00(d)|
About the Author
Table of Contents
Preface: If You're Reading This, It Means We Survived 2020 ix
Chapter 1 Humble Beginnings 1
Chapter 2 Facing Down the Obstacles 17
Chapter 3 It All Started with a Talk Show 34
Chapter 4 Be Proactive, Not Reactive 48
Chapter 5 Only You Can Sell You 65
Chapter 6 Commit to the Process, Detach from the Outcome 81
Chapter 7 Live Your Life by Design, Not Default 95
Chapter 8 Confessions of a Realist 120
Chapter 9 Call Me Coach 134
Chapter 10 Winning Resides in Repetition 146
Chapter 11 Making a You-Turn During a Pandemic 163
Chapter 12 Now It's Up to You 178
Afterword: How They Did It: Pure Romance Success Stories 186