the secret is YOU: How I Empowered 250,000 Women to Find Their Passion and Change Their Lives

the secret is YOU: How I Empowered 250,000 Women to Find Their Passion and Change Their Lives

by Chris Cicchinelli

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Overview

In 2000, Chris Cicchinelli was twenty-five and at a crossroads. He had just been forced to leave a promising position at a large retail franchise when his mother, Patty Brisben, called. She wanted her son's help in growing her women-only, in-home party business featuring relationship enhancement products.

Cicchinelli had been earning well over $100,000 annually at his previous job. Patty said she could pay him just $24,000. Still, he said yes, planning to stay just a few months to get the company—which would soon be rebranded as Pure Romance—on its feet. But after recognizing its potential, he never left.

Long hours on the road and a restyled business model initially led to financial struggles, and more questions than answers. But their strategy ultimately paid off in explosive growth that swelled the company's revenues from $3 million in 2001 to $350 million today. Its workforce of independent consultants now exceeds 40,000 in the U.S. and abroad, despite the recent challenges posed by the COVID-19 pandemic.

In the secret is YOU, author Chris Cicchinelli charts his two-decade journey transforming Pure Romance into the world's largest in-home/virtual party company of its kin d, while also sharing his innovative approach for empowering women to become successful entrepreneurs themselves.


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Product Details

BN ID: 2940162391630
Publisher: Post Hill Press
Publication date: 04/13/2021
Sold by: Barnes & Noble
Format: NOOK Book
Sales rank: 974,916
File size: 4 MB

About the Author

Chris Cicchinelli is President and CEO of the Cincinnati-based Pure Romance, LLC, where he leads business development, operations, sales, and marketing. He is also the founder, along with his wife Jessica, of the Living With Change Foundation—a nonprofit dedicated to supporting transgender youth and their families.

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