The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier sales letters were successful because he wrote to his readers' needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets.
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The Robert Collier Letter Book based on 0 ratings. 1 reviews.
The book is recommended by a lot of web copy writers as a way to learn print copy from the old masters of ad copy. We have gone from print to radio to tv and now back to print as the medium for the web copy. Good book for the money and some great reading. I saw an original on a web site for over 300.00 This is a great price for a reprint.