The Public Relations Firm

The Public Relations Firm

by Stacey Smith, Bob Pritchard


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The Public Relations Firm takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations firms. It discusses how and why they should pick an agency along with the types of firms at their disposal. The book provides expert advice on everything from hiring a firm to defining output and outcome expectations and everything in between. This book is intended for a broad audience including students and faculty in public relations programs and practicing business executives. The goal is to inform management practice and help current and future business leaders identify and better utilize public relations firm.

Product Details

ISBN-13: 9781606496640
Publisher: Business Expert Press
Publication date: 02/01/2015
Pages: 200
Product dimensions: 6.00(w) x 9.00(h) x 0.27(d)

About the Author

Rye, NH; Senior Counsel & Partner; Jackson Jackson & Wagner

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