The Meat & Potatoes Guide to Business Survival: A Handbook for Non-MBA's & College Dropouts

The Meat & Potatoes Guide to Business Survival: A Handbook for Non-MBA's & College Dropouts

by Ed Basler


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Getting back to the business basics no degree required

The Meat and Potatoes Guide to Business Survival is the hands-on, entrepreneurial roadmap to achieving your business dreams
– regardless of your educational background.
Author, business owner, and 40-year entrepreneur Ed Basler serves up a healthy helping of sound business principles and practices to start a new business or to jumpstart a current one. Through failure and success, economic upturns and downturns, Ed shows you how to be profitable using dedication, wisdom, and hard work instead of degrees and book theories.
Inside these pages you’ll learn to:
Develop a clear vision
Find and incorporate good ideas to improve hiring and quality
Run a lean, money-efficient operation
Get more efficient using checklists and deadlines
Improve customer service to generate referrals
Avoid small business landmines

Product Details

ISBN-13: 9781599324869
Publisher: Advantage Media Group
Publication date: 12/05/2014
Pages: 130
Product dimensions: 5.90(w) x 8.80(h) x 0.50(d)

About the Author

Ed Basler is a longtime entrepreneur and CEO of E.J. Basler Co., a company that provides precision-machined parts and solutions to companies all over the world. He is also a sought-after motivational speaker and president of Fresh
Eyes Coaching, a firm that helps small businesses identify profit opportunities and obstacles. Ed and his wife, Cathi, also founded and ran a nationally recognized not-for-profit youth organization for 15 years. The couple has four children, two sons-in-law, and two grandchildren (so far). They live in the Chicago area.
For more information about E.J. Basler Co., go to
For details about Fresh Eyes Consulting, go to

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