The remarkable story of Sumner Redstone, his family legacy, and the battles for all he controls.
Sumner Murray Redstone, who lived by the credo "content is king," leveraged his father’s chain of drive-in movie theaters into one of the world’s greatest media empires through a series of audacious takeovers designed to ensure his permanent control. Over the course of this meteoric rise, he made his share of enemies and feuded with nearly every member of his family.
In The King of Content, Keach Hagey deconstructs Redstone’s rise from Boston’s West End through Harvard Law School to the highest echelons of American business. Today the ninety-five-year-old mogul’s life has become a tabloid soap opera, the center of acrimonious legal battles throughout his vast holdings, which include Paramount Pictures and two of the largest public media companies, Viacom and CBS. At the heart of these lawsuits is Redstone’s tumultuous love life and complicated relationship with his children. Redstone’s daughter, Shari, has emerged as his de facto successor, but only after she ousted his closest confidant in a fierce power struggle.
Yet Redstone’s assets face an existential threat that goes beyond his family, disgruntled ex-girlfriends, or even the management of his companies: the changing nature of media consumption. As more and more people cut their cable cords, CBS, with its focus on sports and broadcast TV, has held steady, while Viacom, with its once-great cable channels like MTV and Nickelodeon, has suffered a precipitous fall. As their rivals merge, the question is whether Shari’s push to undo her father’s last big strategic maneuver and recombine CBS and Viacom will be enough to shore up their future.
A biography and corporate whodunit filled with surprising details, The King of Content investigates Redstone’s impact on business and popular culture, as well as the family feuds, corporate battles, and questionable alliances that go back decades—all laid bare in this authoritative book.
|Product dimensions:||5.90(w) x 8.90(h) x 1.50(d)|
About the Author
Keach Hagey is a reporter at the Wall Street Journal, covering television and large media companies. Her team’s reporting on the power struggle at Viacom won a “Best in Business” award from the Society of American Business Editors and Writers. Previously, she covered media for Politico, the National, CBSNews.com, and the Village Voice. She lives in Irvington, New York.
Table of Contents
Prologue "I Don't Want to Sell Paramount" 1
Chapter l Rain at Sunrise 9
Chapter 2 The Conga Belt 24
Chapter 3 "The Whole Situation" 34
Chapter 4 The Next Generation 49
Chapter 5 National Amusements 67
Chapter 6 "From One Catastrophe to Another" 75
Chapter 7 "Artful Dealings" 88
Chapter 8 Forged in Fire 98
Chapter 9 Defeating the Viacomese 112
Chapter 10 Scaling Paramount 129
Chapter 11 Killer Diller 141
Chapter 12 Immortality 149
Chapter 13 "Remember, I'm in Control!" 158
Chapter 14 The Hotshot 170
Chapter 15 "Sumner in a Skirt" 187
Chapter 16 "This Is Crazy!" 201
Chapter 17 "Good Governance" 212
Chapter 18 Strange World 220
Chapter 19 "Our Family" 237
Chapter 20 "Sharp as a Tack" 245
Chapter 21 Sex and Steak 261
Chapter 22 Pandemonium 276
Chapter 23 "Cleaning House" 285
Epilogue The First Female Media Mogul 298
Author's Note 311