Constantly late to work? Caught cheating on your spouse again? Can't stop tweeting unhinged rants against your political enemies at three in the morning? Then The Kellyanne Conway Technique is the book you need.
Preeminent spin expert and University of Phoenix Online alumnus, Jarret Berenstein, brings you the world's only comprehensive analysis of the tricks, distractions, and outright lies utilized daily by White House advisor Kellyanne Conway and distills her special brand of verbal jujitsu into a spin Bible for the common man.
Filled with real transcripts from the esteemed spin-ster herself, The Kellyanne Conway Technique takes the invaluable lessons from her verbal boxing matches with the mainstream media and breaks down, step by step, the mental and rhetorical aerobatics she performs as the talking piece for a president who once wrestled Vince McMahon on the WWE. From alternative facts to the Bowling Green Massacre, take lessons from Kellyanne's greatest hits.
The Kellyanne Conway Technique is the perfect guide to outsmarting the Jake Tappers in your own life: whether that is your boss, your husband, or a special hearing of the congressional oversight committee. Never again be held accountable for anything you do with a little help from Kellyanne!
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About the Author
Table of Contents
Preface: Welcome to Spin vii
Deny and Distract xiii
Part I Deny
Chapter 1 There's No Such Thing as Facts (Unless They Help) 3
Chapter 2 That's Not How I See It 19
Chapter 3 That's Not What! (He) Meant 33
Chapter 4 Because I Said So 47
Part II Distract
Chapter 5 What Are Your Stories and When Should You Tell Them? 61
Chapter 6 The Pivot 85
Chapter 7 Talk Talk Talk Talk Talk 97
Chapter 8 False Equivalencies 109
Chapter 9 Discredit the Snitches 123
Chapter 10 Gaslighting 139