The Growth Gears: Using A Market-Based Framework To Drive Business Success

The Growth Gears: Using A Market-Based Framework To Drive Business Success

by Art Saxby, Pete Hayes

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Overview

WHY DO THE BEST RUN COMPANIES
OFTEN HAVE THE HARDEST TIME GROWING?
Are you running a highly successful company that just doesn’t seem to be growing?
You may be so operationally focused that you’ve ignored one of the most important aspects of an expanding business—working from a market-based perspective. In The
Growth Gears, Art Saxby and Pete Hayes share their linear method of transforming into a market-focused organization.
This book provides a simple framework as well as tools and action steps for identifying and adding these “gears” to give your company a set of repeatable behaviors and processes to fully capitalize on your market potential. Pete and Art bring their years of executive marketing experience, and their years of building a national management consulting firm, to lead you from insight to strategy to execution. In these pages, you will learn how to:
• Determine if your business is operationally oriented or market oriented
• Identify opportunities for business growth
• Understand why marketing execution is sometimes not effective
• Assure ongoing market relevance
• Increase the returns on your marketing programs
Align your organization and your employees behind your market-focused initiatives to lead your organization to new levels of growth!


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Product Details

ISBN-13: 9781599325897
Publisher: Advantage Media Group
Publication date: 02/18/2016
Pages: 228
Sales rank: 1,211,313
Product dimensions: 6.00(w) x 9.00(h) x (d)

About the Author

Art Saxby is the founder, CEO, and coprincipal of Chief
Outsiders, LLC, a provider of part-time marketing executives for small and midsized companies. Art received a bachelor’s degree and an MBA in finance,
going on to work with a variety of highly successful brands, such as Frito-Lay,
Kellogg's, Coca-Cola, and Compaq
Computers/HP. His accomplishments have earned him a reputation as an experienced professional and innovator.

Pete Hayes is CMO
and coprincipal of
Chief Outsiders, LLC,
where he brings his years of experience from the technology world. Pete earned an engineering degree from UC Berkeley.
He has worked as the marketing executive for Fortune 500 tech giants
IBM and AMD as well as for a variety of start-ups and turn-around companies,
with achievements in digital marketing,
brand development, and consulting.

Table of Contents

About the Authors 9

Introduction 17

Gear 1 Insight 29

Chapter 1 Customers 33

Chapter 2 Competitors 45

Chapter 3 Company 57

Gear One Tools and Actions 67

Gear 2 Strategy 77

Chapter 4 Market 83

Chapter 5 Offerings 91

Chapter 6 Positioning 109

Gear Two Tools and Actions 119

Gear 3 Execution 125

Chapter 7 Resources 135

Chapter 8 Tactics 147

Chapter 9 Metrics 163

Gear Three Tools and Actions 172

Afterword 177

Case Studies 183

About Chief Outsiders 221

Acknowledgments 223

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