OFTEN HAVE THE HARDEST TIME GROWING?
Are you running a highly successful company that just doesn’t seem to be growing?
You may be so operationally focused that you’ve ignored one of the most important aspects of an expanding businessworking from a market-based perspective. In The
Growth Gears, Art Saxby and Pete Hayes share their linear method of transforming into a market-focused organization.
This book provides a simple framework as well as tools and action steps for identifying and adding these “gears” to give your company a set of repeatable behaviors and processes to fully capitalize on your market potential. Pete and Art bring their years of executive marketing experience, and their years of building a national management consulting firm, to lead you from insight to strategy to execution. In these pages, you will learn how to:
• Determine if your business is operationally oriented or market oriented
• Identify opportunities for business growth
• Understand why marketing execution is sometimes not effective
• Assure ongoing market relevance
• Increase the returns on your marketing programs
Align your organization and your employees behind your market-focused initiatives to lead your organization to new levels of growth!
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|Publisher:||Advantage Media Group|
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About the Author
Outsiders, LLC, a provider of part-time marketing executives for small and midsized companies. Art received a bachelor’s degree and an MBA in finance,
going on to work with a variety of highly successful brands, such as Frito-Lay,
Kellogg's, Coca-Cola, and Compaq
Computers/HP. His accomplishments have earned him a reputation as an experienced professional and innovator.
Pete Hayes is CMO
and coprincipal of
Chief Outsiders, LLC,
where he brings his years of experience from the technology world. Pete earned an engineering degree from UC Berkeley.
He has worked as the marketing executive for Fortune 500 tech giants
IBM and AMD as well as for a variety of start-ups and turn-around companies,
with achievements in digital marketing,
brand development, and consulting.
Table of Contents
About the Authors 9
Gear 1 Insight 29
Chapter 1 Customers 33
Chapter 2 Competitors 45
Chapter 3 Company 57
Gear One Tools and Actions 67
Gear 2 Strategy 77
Chapter 4 Market 83
Chapter 5 Offerings 91
Chapter 6 Positioning 109
Gear Two Tools and Actions 119
Gear 3 Execution 125
Chapter 7 Resources 135
Chapter 8 Tactics 147
Chapter 9 Metrics 163
Gear Three Tools and Actions 172
Case Studies 183
About Chief Outsiders 221