Fred Rogers (1928–2003) was an enormously influential figure in the history of television and in the lives of tens of millions of children. As the creator and star of Mister Rogers’ Neighborhood, he was a champion of compassion, equality, and kindness. Rogers was fiercely devoted to children and to taking their fears, concerns, and questions about the world seriously. The Good Neighbor, the first full-length biography of Fred Rogers, tells the story of this utterly unique and enduring American icon. Drawing on original interviews, oral histories, and archival documents, Maxwell King traces Rogers’s personal, professional, and artistic life through decades of work, including a surprising decision to walk away from the show to make television for adults, only to return to the neighborhood with increasingly sophisticated episodes, written in collaboration with experts on childhood development. An engaging story, rich in detail, The Good Neighbor is the definitive portrait of a beloved figure, cherished by multiple generations.
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About the Author
Maxwell King is the CEO of the Pittsburgh Foundation. After a career in journalism, including eight years as editor of the Philadelphia Inquirer, King served as president of the Pittsburgh-based Heinz Endowments for nearly a decade.
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NANCY MCFEELY ROGERS had come back to her parents' house in Latrobe, Pennsylvania, forty miles southeast of Pittsburgh, when Fred Rogers was born. She wanted to be sure that she had as much help and support as possible for what might be a hard delivery. Nancy's first baby was coming two and a half years after her marriage to James Hillis Rogers, a handsome, dark-haired young man who had finished his engineering studies at Pennsylvania State University and the University of Pittsburgh. Rogers and his young bride, also dark-haired and attractive, made a striking couple in this small but growing industrial city in western Pennsylvania in the mid-1920s.
Fred McFeely Rogers was born on March 20, 1928, in Latrobe in the McFeely House, a handsome, old brick home at 705 Main Street. Her doctor had warned Nancy Rogers that the baby's birth could be hard for such a small woman. The labor was a long and arduous ordeal. During much of it, Ronnie, the family's Pomeranian dog, was huddled under the birth bed, adding its voice to that of young Nancy as she struggled. By the time Nancy's son, named after his maternal grandfather Fred McFeely, was born, she was exhausted. The family doctor advised her not to think about having another child, which might be not only difficult, but devastating — even fatal. It was advice that Nancy and Jim would follow.
Born in the home of his maternal grandparents, Fred and Nancy Kennedy McFeely, young Fred was to become their great favorite. Nancy Rogers was immediately protective of her new baby, smothering him with maternal love and guarding him against the outside world. In one of the photographs from that time, she is seen hugging the young boy close to her, one arm wrapped around his frame and the other protectively holding his arm. She is slight, with an angular beauty; he is a bit chubby, with a quizzical look on his face.
Sixty-five years later, Fred Rogers would say in a television interview: "Nothing can replace the influence of unconditional love in the life of a child ... Children love to belong, they long to belong."
More than anyone else in Fred's life, his mother gave him that unconditional love. Certainly, her over-protective mothering contributed to the little boy's shy and withdrawn nature; but what is even more clear is that her absolute love and devotion, along with her extraordinary generosity and kindness, contributed essential ingredients to Fred Rogers' developing character and gave him the resilience to overcome a shy, sometimes sickly (with severe asthma), and sheltered childhood. His mother was renowned throughout the family and the city of Latrobe for her giving nature and her boundless kindness. Her son took his character from this loving woman.
Nancy Rogers came from a wealthy Pittsburgh family that moved to Latrobe, an industrial city bisected by the Main Line of the Pennsylvania Railroad. Her father Fred B. McFeely built the family business, McFeely Brick, makers of silica and fire clay bricks for furnaces, into an important Latrobe manufacturing firm. Westmoreland County had abundant coal and other natural resources; and the proximity to Pittsburgh, a major river-shipping center, gave the city additional commercial advantages.
Nancy McFeely Rogers spent the rest of her life giving to the people of Latrobe. During World War I, the fourteen-year old girl knitted sweaters for American soldiers from western Pennsylvania who were fighting in Europe (knitting was one of the great passions of her life; she continued knitting sweaters for family and friends — including a new cardigan each year for Fred — for over six decades).
The next year Nancy lied about her age to get a driver's license, so she could help local hospitals and doctors' offices during the terrible flu epidemic of 1918. Her father Fred McFeely needed to sign off on paperwork to allow her to drive. To discourage her, he informed her that first she'd have to learn to re-build an engine in case the truck broke down on the road. With the help of local mechanics, the determined young woman learned quickly, and was soon on the road. Though she spent months hauling away used bandages and other medical waste, she managed to escape falling victim to the flu herself.
By the time her first child was born, she was regularly volunteering at the Latrobe Hospital, and Fred was often left with a caretaker while Nancy pursued her work. She'd once dreamed of becoming a doctor, but that was an impractical ambition for a young woman in western Pennsylvania in that era. She contented herself with a lifetime of volunteer work at the hospital.
A longtime friend of Nancy Rogers, Latrobe Area Hospital nurse Pat Smith, later recalled, "She would come into the nursery and just work. If a baby were crying, she wouldn't hesitate to assist with the feedings or tenderly rock them in her arms in the nursery rocking chairs. She wouldn't leave until she was certain that all was secure, and that included making sure the staff had time for dinner, usually at her expense."
The Rogers' home, a huge, three-story, brick mansion at 737 Weldon Street, was in the affluent area of Latrobe known as "The Hill." Fred Rogers grew up with a cook to make his meals, and a chauffeur to drive him to school. He was a cherished only child until his sister Nancy Elaine Rogers Crozier, called Laney, was adopted by Nancy and Jim Rogers when Fred was eleven. Given the age gap between them, she recalled in an interview that she always saw him as "a very grown-up playmate."
Years later, Fred Rogers told Francis Chapman of the Canadian Broadcasting Company that "his parents adopted his sister, Laney [Elaine], as a present for him. ... I don't know whether Fred had requested a sibling or not, but Fred thought that his parents thought that it would be nice for him to have one."
Given his family's wealth and stature in the community, Fred Rogers' formative years were spent in an environment in which his family had an extraordinary influence over his friends and neighbors, and almost everyone in Latrobe. By the time Fred Rogers was born, the city's population had shrunk by over a quarter to under 9,000. But Latrobe is still recognizable today as the very attractive cityscape of brick and stone houses and commercial buildings that Fred captured in his Mister Rogers' Neighborhood, trolley-track town. With its tidy homes and many parks and playgrounds, it looks like quintessential small-town America.
To put the wealth of Fred Rogers' family into perspective, it helps to examine not just the industrial heritage of the McFeely family, but also that of Nancy McFeely Rogers' maternal ancestors. They included William J. A. Kennedy of Pittsburgh (a salesman) and his wife, Martha Morgan Kennedy, who worked as a housekeeper for a leading banker, Thomas Hartley Given, in an era in which the Mellon banking fortune was built in Pittsburgh. Martha divorced Kennedy and married Given, who provided, through his investment genius, a huge family fortune that carried down through subsequent generations. Records at the McFeely-Rogers Foundation indicate that when the estate of Thomas H. Given settled on June 30, 1922, his fortune was valued roughly at $5,509,000, or about $70 million in today's dollars.
One of the most fascinating aspects of the Martha Kennedy-Thomas Given romance is that Given built most of his considerable estate as a very early investor in Radio Corporation of America. And RCA, of course, made huge profits for its investors, including Given's heirs (about half his fortune at the end of his life was in RCA stock), through the development of television, where Fred eventually made his career.
Fred Rogers grew up keenly aware of the influence of his family, derived from the exceptional largesse and charitable works of his parents, and from the fact that Jim Rogers played a leading role in many of the large businesses in Latrobe.
A childhood friend of Fred's, Ed "Yogi" Showalter, remembered that even in grade school Fred Rogers seemed to be adopting his parents' penchant for good deeds. "I think he inherited that from his family." Showalter explained that Fred reported to his parents that kids in his class were discussing the fact that a young classmate's parents couldn't even afford shoes for him. Within days, the boy showed up at school in brand new high-top shoes.
Showalter also remembered that all the children in class at Latrobe Elementary got out of school early on Fred's birthday so that they could go downtown to the movies, courtesy of Nancy Rogers. Another classmate, Anita Lavin Manoli, recalls that the Rogers family would travel to Florida each year, often for a long winter vacation. When Nancy Rogers got back to Latrobe, she had presents in hand for Fred's fellow students and teachers.
The Rogers family philanthropy, and the religious basis for it, became two of the most important strands in young Fred Rogers' life. His mother organized a consortium of local church volunteers to help her scout out poverty and need in the community. As often as not, the solution to a problem involved Jim and Nancy Rogers writing a check, which they did on an almost weekly basis.
For Nancy, the centerpiece of her giving was the Latrobe Presbyterian Church: the Scots-Irish Rogers and McFeely clans were staunch members of the church, located on Main Street in the center of town. Her whole family attended. .
In her role as a community watchdog, she could find out which families needed help. Nancy Rogers organized a consortium of several Latrobe churches — including the Presbyterian, the Lutheran, the Methodist and the Episcopal — into a network of ministers and volunteers called "Fish," according to the Rev. Clark Kerr of the Latrobe Presbyterian Church, whose father was one of the ministers with whom Nancy worked.
The name "Fish" was picked because of its Christian symbolism: the symbol of the fish was used as a secret sign by early Christians; Jesus referred to fish and fishing throughout his teachings; and several of Jesus' twelve apostles were fishermen. Nancy Rogers gathered intelligence from the ministers of the churches, from other volunteers, from her husband's workplace connections, and even from her own children and their experiences at school. When she learned of a family in need, she would bring this information to "Fish" and the group would make plans to help. If money was needed, Nancy could be counted on to dip into her own funds to buy clothing, food, or medical care.
In Jim Rogers' role as key manager of several of the Rogers-owned companies — including Latrobe Die Casting and the McFeely Brick Co. — he could watch out for the families of employees and step in with a loan or a gift when needed. Jim Okonak, secretary of the family holding company, Rogers Enterprises, Inc., and executive director of the family philanthropy, the McFeely-Rogers Foundation, remembered that scores of employees from several Rogers companies would come on payday to the pay window outside Jim Rogers' office to pick up their cash wages. Often, some of them would be back the following day to take out loans from Jim Rogers because part of their wages had disappeared in the many taverns and bars that lined the streets between the steel mills and other manufacturing plants. These loans were all chronicled in a great ledger book; when Jim Rogers died, the book recorded thousands of "loans" that were never collected.
Okonak also recalls Jim Rogers' habit of chewing tobacco, which he only indulged when he walked the floors of Latrobe Die Casting, McFeely Brick Co. or other Rogers-led firms. He would put a chew in his cheek, loosen his tie and walk through the rows of manufacturing machines, addressing each employee by name, inquiring about their work and about their welfare. Back home, Rogers would report family problems to his wife, who would organize community aid efforts. The very young Fred Rogers went to school with the children of these families, and carried a constant awareness of how special his family was in this small, tight-knit city. He was proud of his mother's good works, and at the earliest age shared the family devotion to the Presbyterian Church; but he was also increasingly self-conscious and shy.
In the early twentieth century, this kind of "enlightened capitalism" was not confined to the Rogers' family. George F. Johnson of the Endicott Johnson Company in upstate New York initiated what he called a "Square Deal" for his workers that provided everything from parades to churches and libraries to "uplift" workers, encouraging loyalty, and at the same time, discouraging unionization. The company had a chess and checkers club, and funded health and recreational facilities. The family trust also supported the construction of local pools, theaters, and even food markets.
Ironically, the very generosity that made Fred Rogers' parents so popular with adults sometimes made Fred a target of other children. Because he was so easily identified as the rich kid in town, and because of his sensitive nature, he spent part of his earliest years as an outlier in Latrobe. And he suffered from childhood asthma — increasingly common in the badly polluted air of industrial western Pennsylvania. During some of the summer months, Fred was cooped up in a bedroom with one of the region's first window air conditioning units, purchased by his mother to help alleviate his breathing problems.
ALL THE WAY BACK to the eighteenth century, before the French and Indian War helped accelerate the dispersal of the indigenous Indian population — mostly Leni Lenape, or Delawares, as the whites called them — the area around Fort Ligonier and what would become Latrobe was mostly wilderness. Only the hardiest scouts, explorers and trappers ventured into the new territories well west of Philadelphia and north of Virginia.
That part of western Pennsylvania had been one of the earliest and long-sustained areas of human habitation in North America. A little more than fifty miles west of present-day Latrobe is Meadowcroft Rockshelter, believed to be one of the oldest sites, perhaps the oldest site, of human habitation recorded on the continent. The massive rock overhang was used for shelter as long as 16,000 to 19,000 years ago, by primitive peoples, some of whom were the ancestors of the American Indians who later dominated this territory before the coming of the British and the French.
At the end of the French and Indian War in 1763, a torrent of new settlers poured into the area. In fact, few regions in the world saw such rapid expansion, extraction of natural resources and industrial development as the territory now known as western Pennsylvania.
In the first half of the nineteenth century, settlers arrived from Germany, Ireland, Scotland, England and parts of the eastern United States. Among them was a group of German Benedictine monks who founded Saint Vincent Archabbey and Monastery in 1846 in Latrobe under the guidance of Father Boniface Wimmer. It is the oldest Benedictine monastery in the U.S. About the same time, the monks founded Saint Vincent College, which later bestowed honorary degrees on both James Hillis Rogers and his son Fred, and has educated thousands of Pennsylvania's native sons and daughters.
One of the largest contingents of settlers from the Old World was composed of Scots-Irish Presbyterians — an ethnic group with roots back to Scotland and Northern Ireland — who who were discouraged by misfortune in Ireland: a series of droughts, increasing land rents from their English landlords, and disagreements with the Protestant hierarchy in Ulster. Some of the Rogers, McFeely, Kennedy and Given families were represented.
By the mid-nineteenth century, Latrobe flourished very quickly once a new rail line through the site connected Harrisburg and Pittsburgh. One of the very first business in town was the new Pennsylvania Car Works, which manufactured rail cars for the Pennsylvania Railroad. More, diverse business followed quickly: the Loyalhanna Paper Company, Latrobe Tannery, Whiteman & Denman Tannery, the Oursler Foundry, other iron works and foundries, as well as numerous coke works, brick works, and agricultural businesses. The founder of the Pennsylvania Car Works, which also repaired railroad cars, was Oliver Barnes, who got rich buying land around and ahead of the route he laid out for the railroad's expansion into western Pennsylvania.
Located just north of the best coal and coke fields in western Pennsylvania, blessed with an abundance of rich and beautiful farmland all around, only forty miles from the confluence of the Monongahela, Allegheny and Ohio Rivers in Pittsburgh, and built around rail yards on the main line linking eastern Pennsylvania and the Atlantic Seaboard to Pittsburgh's new "gateway to the West," Latrobe simply couldn't miss as an industrial and commercial center.(Continues…)
Excerpted from "The Good Neighbor"
Copyright © 2018 Maxwell King.
Excerpted by permission of Abrams Books.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.
Table of Contents
Prologue: A Beautiful Day 1
1 Freddy 17
2 Breathing Room 33
3 College Days 48
4 Love and Music 54
5 Basic Training 73
6 The Children's Corner 90
7 On-Air Ministry 112
8 Dr. Margaret McFarland 126
9 Toronto and the CBC 140
10 The Birth of Mister Rogers' Neighborhood 155
11 The Pastore Hearing 169
12 Language and Meaning 178
13 Mister Rogers, Boss and Teacher 197
14 Puppet World 212
15 On Hiatus 229
16 He's Back! 241
17 Behind the Scenes in the Neighborhood 257
18 Fred Rogers, Musician 271
19 Mister Rogers's Family Values 287
20 Fearless Authenticity 305
21 Swimming 317
Part V The Legacy 325
23 The End of the Neighborhood 336
24 America's Favorite Neighbor 343
25 Mister Rogers Lives On 353
Epilogue: A Personal Note on the Importance of Fred Rogers 360
Most Helpful Customer Reviews
As a child of the 80's, I grew up watching Mr. Rogers' Neighborhood. Now that I have kids of my own, I like to put on old episodes for them as well as the spin-off/reboot, Daniel Tiger's Neighborhood. I love that so many kids' shows focus on learning, and Mr. Rogers' Neighborhood focuses not so much on linguistic and mathematical learning but instead on interpersonal and intrapersonal learning, as well as a focus on functional, musical, and even existential lessons. It was extremely interesting to learn more about the man behind the sweater - and what a wonderful revelation to find that the Mr. Rogers we saw on TV was the real and true him. The Good Neighbor is a truly deep dive into the life and work of Fred Rogers - sometimes a little TOO deep. Maxwell King has a tendency to give the reader a very thorough background on several people who were key in Rogers' life. While it makes sense to go into the background of his wife, Joanne, including where she was born, where her parents come from, and how she grew up, I feel the book could have done without that information for pretty much ANYONE who had an impact on Rogers' life. It got to the point that the book is talking about this teacher and mentor of Fred's and who her parents were and where she grew up and why SHE went into child development, and I'm sitting there reading like "...Who cares?" It just added a lot of what I feel is unnecessary bulk and filler to what is otherwise a very compelling book. That being said, I really appreciate that King doesn't shy away from sharing Fred's imperfections. Fred got mad sometimes, could be oblivious, he could be stubborn, he didn't always know how to handle his own children - and that's OK, because he was a human man! He wasn't perfect - and we loved him, just the way he was. The most compelling parts of this book for me were the insight into Fred's childhood and the way he grew up, as well as the parts of the book that focus on the many ways Fred touched so many lives.
Our two children, born nearly five years apart in the 1960s, were dedicated "Sesame Street" and "Electric Company" kids. But that was long enough ago that every once in a while they'd catch an episode or two of "Mister Rogers' Neighborhood" as well. And while I, too, tended to prefer the blinkin' lights, in-your-face constant action of those first two, I admit that the calmness and serenity that Fred Rogers brought to his show was very welcome. Whether or not it was our favorite, though, there's no denying the positive impact that Rogers and his show had on millions of children. For that reason alone, I was delighted to get my hands on a copy of this book. Through interviews and tons of other records, the author does an outstanding job of pulling together an inside look not only at the development of the TV shows in which Rogers was involved (yes, there's more than one), but also of the man himself. I already knew he was from an hour or so across "my" Ohio border in Pennsylvania, for instance, but I didn't know he was an only child of very wealthy parents, nor that his trademark cardigan idea came because his mother knitted him a new one every year for decades. I was also impressed to learn that he earned a degree in music and has written something like 200 songs and, most surprisingly, 14 operas. For the record, there's a substantial amount of information here about people who played instrumental roles in Rogers's life - sometimes more than I really cared to know - and there's a fair amount of repetition throughout the book. But overall, it's an interesting, well-laid-out portrait of a man who to me, at least, is an educational television icon. Thanks for the memories!
Librarian: Every librarian knows that biographies, (especially big thick ones like this) can be a hard sell. A lot of people avoid reading them unless they have too, or they're a student doing a report. The exception is, of course, when the subject is currently popular, elicits a large amount of nostalgia, or when the book in question has a large amount of hype surrounding it. This book fits all three of those nicely. Thanks to the documentary, and upcoming movie, Mr. Rogers has never been more popular. Plus in a world as messed up as ours can sometimes feel, it's nice to indulge in the nostalgia of remembering that there are good people in the world. We just have to look for them. Reader: I started crying before I finished the prologue. So... yeah. It's a good book, but be prepared for tears. I'm glad I read it, and I'll be reading to again.
Thanks to Netgalley, Abrams Press, and Maxwell King for providing an ARC in exchange for an honest review. My opinions are 100% my own and independent of receiving an advanced copy. Fred Rogers is beloved by millions of people - children, now adults, who remember Mr. Rogers with fondness. His program was the most successful children’s program on public television due to his vision, commitment and singular ability to talk to children on their level. His message of loving you “just the way you are”, and broaching heavy topics of divorce and death made him a unique voice. He wasn’t afraid to put his feet in a tub of water with a black man, or introduce Jeff, a disabled child, along with many other guests to break down walls of prejudice, racism and other serious subjects. But those who watched will probably best remember his songs, his puppets and of course his cardigan and sneakers, along with the trolley that took us to the land of Make Believe. But who was Fred Rogers? Maxwell King shows us that he was exactly as he presented himself to be. This is a detailed, well researched recap of his life from childhood to death. Mr. Rogers’ childhood had a huge impact on the man he was to become. His sensitivity and ability to listen was developed when he was young, often sick and lonely. His attic is where he created his puppet characters putting on show after show. His mother’s love of religion and strong tenets of being kind and helping those in need was felt so deeply that Fred considered becoming a minister and studied towards it for many years. But his creative and artistic side needed to be expressed. He worked in television for many years honing his skills, always knowing where he was heading. He could have been very rich if he had stayed at NBC, who wanted his show, but he was adamant that there was never to be any advertising to children. He studied child development and worked closely with Dr. Margaret McFarland, an expert in the field, often running scripts by her to make sure the wording was perfect and the meaning would be understood by children. He was an accomplished musician, composing hundreds of songs for the show. He worked very hard, demanded excellence and never compromised who he was for material gain. Who knew this soft spoke, nasally voiced guy would have such a connection with kids. I learned so much about the man behind the cardigan. I really enjoyed learning what made him tick. I had no idea how complex of a man he was. I didn’t realize he had that much control over his show and reading how the show developed into what we saw was really interesting. I never realized what a pioneer he was in television, public television and in children’s programming. The book is thorough and well thought out. It is slow paced and unassuming, like the man himself. There are no false dramatics to make it more exciting. But it didn’t bother me. I rather enjoyed it. It takes you way back and made me long to hear him sing “Won’t you be my neighbor” one more time.