The Entrepreneur's Internet Handbook: Your Legal and Practical Guide to Starting a Business Website

The Entrepreneur's Internet Handbook: Your Legal and Practical Guide to Starting a Business Website

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Overview

IT IS IMPOSSIBLE FOR BUSINESS OWNERS
TO IGNORE THE BENEFITS OF THE INTERNET

But the Internet does not have to be impossible to understand

Whether you are a small business owner seeking to create or enhance your Web presence-or a player in a large corporation who wants a better understanding of the legal and business fundamentals of your company’s Web enterprise-The Entrepreneur’s Internet Handbook provides important information you need!

--Sell on the Internet
--Develop customer relationships and maintain loyalty
--Attract visitors to your website
--Protect your business using trademarks
--Collect money, credit card authorization, and taxation

--Build and register your website
--Select and request your domain
--Use current software or build customized versions
--Register your copyright

--Start-up guidelines for beginning businesses
--Choose the correct entity-should you have a partner
--Create a business that allows for flexibility
--Limit liability

Product Details

ISBN-13: 9781572482517
Publisher: Sourcebooks
Publication date: 12/28/2002
Edition description: 1ST
Pages: 192
Product dimensions: 7.04(w) x 10.14(h) x 0.50(d)

About the Author

Julia K. O’Neill earned her JD degree cum laude at Boston College Law School and her BA degree in Economics at Yale University. She has had her work published in Massachusetts Lawyers Weekly, Massachusetts Bar Association Lawyers Journal, and Banker and Tradesman, and has been a guest on the nationally-broadcast radio program Observations About Law. She is Of Counsel to The Feinberg Law Group, LLC in Wellesley, Massachusetts, where she specializes in business, corporate, and securities law.

Hugo Barreca holds an MBA from New York University and a JD from Fordham University School of Law. He is admitted to the New York, Connecticut, and Florida Bars. He has over twenty years experience in media and technology, including senior positions with Time, Inc. and the New York Times Magazine Group. Mr. Barreca is a consultant on general management, financial, and legal affairs and has assisted in the formation and organization of several start-up companies. Mr. Barreca resides in New York C

Table of Contents

Introductionvii
Section 1Setting Up and Maintaining Your Business
Chapter 1Choosing a Form of Entity3
The Right Entity for the Original Company
Corporate Advantages
Corporate Disadvantages
The Limited Partnership
The Limited Liability Company
The Choice Between S Corporation and LLC
Doing Deals through Partners, Subsidiaries, or Affiliates
Chapter 2Formation and Maintenance of Your New Entity13
Creating Structures that Anticipate Change
Limiting your Liabilities During (and after) the Life of Your Business
Avoiding the Piercing of Your Corporate Veil
Chapter 3Contract Basics17
Pros and Cons
Contract Requirements
What to Include in Your Contract
Chapter 4Dealing With Employees21
Discrimination
Hiring and Firing
Employment Agreements
Internet-Use and Email Policies
Section 2Financing Your Internet Business
Chapter 5Financing Options29
What Investors Invest In
Equity versus Loans
Chapter 6Business Plans35
Nondisclosure Agreements
The Right Type of Business Plan for Your Needs
Business Plan Contents
Dog and Pony Shows
Chapter 7Raising Equity43
Securities Registration
Regulation D
Initial Public Offerings--IPO's
Section 3Setting Up Your Website
Chapter 8Your Website Name51
Choosing and Registering Your Domain Name
Cybersquatting
Chapter 9Technical Decisions Regarding Your Software and Hardware55
Defining your System Specifications
Writing the Request for Proposal (RFP)
Buy Functionality and Performance, not Systems
Build or Buy
Hosting: In-House or Outsourced
Evaluating the Technology Supplier
Chapter 10Business Decisions Regarding Your Software and Hardware67
Negotiation of Hardware and Software Contracts
Payment Schedules
Transition from Manual or Legacy Systems
Weighted Score Chart
Contracts
Your Responsibilities
Contractual Elements
Chapter 11Implementing Your Software and Hardware75
Users
Training, Error Control, and Feedback
Functionality Creep
Criteria for Success
Chapter 12Website Content79
Quality of Information
Copyright Protection
Defamation of Character
Access to Content by Minors
Section 4Doing Business on Your Website
Chapter 13Selling on the Internet97
The E-Commerce Gold Rush
The Retail Model
Using the Internet to Share Information
Auctions, Reverse Auctions, Matchmaking
Selling on the Internet
Chapter 14How to Attract Visitors to Your Website111
Search Engines
Section 5Intellectual Property Basics for Your Website
Chapter 15Trademarks and Service Marks117
Trademarks
Service Marks
Chapter 16Publishing Law, Copyright, and Electronic Media125
Trademarks Identify the Speaker on the Internet
Infringement of Copyright
Using the Publisher Model
Conclusion139
Glossary143
Appendix ABasic Legal Concepts with Business Implications155
Appendix BSample Business Worksheets161
Index173

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