The End of the CBC?

The End of the CBC?


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The End of the CBC? is about three overlapping crises: the crisis that has enveloped the CBC, the crisis of news, and the crisis of democracy. The emergence of platforms such as Google, Facebook, Twitter, and Netflix, the hyper-targeting of individual users through data analytics, the development of narrow online identity communities, and the rise of an attention economy have changed the media landscape in dramatic ways. Describing the failure of successive governments to address problems faced by the public broadcaster, this book explains how the CBC lost its place in sports, drama, and entertainment. Taras and Waddell propose a way forward for the CBC — one in which the corporation concentrates its resources on news and current affairs and re-establishes a reputation for depth and quality.

Product Details

ISBN-13: 9781487593520
Publisher: University of Toronto Press, Higher Education Division
Publication date: 02/18/2020
Pages: 240
Product dimensions: 6.00(w) x 9.00(h) x 0.80(d)

About the Author

David Taras is a professor and Ralph Klein Chair in Media Studies at Mount Royal University.

Christopher Waddell is a professor in the School of Journalism and Communication at Carleton University.

Table of Contents


1. Introduction
2. Lost Horizons
3. The Politics of Resentment and Neglect
4. The CBC in the Digital Storm
5. The Collapse of Sports and News
6. The Trials and Triumphs of the CBC's Online World
7. More Dashed Hopes
8. Reinvent the CBC or Allow It to Die


What People are Saying About This

Gregory Taylor

"As The End of the CBC? makes abundantly clear, the time is ripe for a reassessment and renewal of Canadian public broadcasting. Taras and Waddell assess the options for the CBC in a media world that is increasingly dominated by foreign-based streaming giants. This is a bold and insightful contribution to the study of contemporary mass communications in Canada."

Patrick McCurdy

"The End of the CBC? is a must-read for academics, policy-makers, journalists, and members of the public concerned with how best to secure CBC's future in our fractious and fragmented media environment."

Sean Holman

"The CBC is one of the pillars of Canada's public square, helping support our culture and political discourse. In their masterfully researched book, Taras and Waddell have exposed the forces inside and outside the corporation that are threatening to pull that pillar down. It's essential reading for anyone who cares about the future of the CBC and our country as a whole."

Customer Reviews