The Designer as...: Author, Producer, Activist, Entrepeneur, Curator, and Collaborator: New Models for Communicating

The Designer as...: Author, Producer, Activist, Entrepeneur, Curator, and Collaborator: New Models for Communicating

by Steven McCarthy


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The role of designers in communication and visual culture is evolving, from designers serving as commercial "hired guns" to assuming the more empowering roles of design authorship. It has become standard practice in design education to teach designers to develop their own voice and create self-initiated projects.

In this book, Steven McCarthy, a professor of graphic design at the University of Minnesota and an expert on the subject, provides an overview of the phenomenon of design authorship and interviews many international designers who have taken on different roles as authors or producers of their own projects.

Product Details

ISBN-13: 9789063692926
Publisher: Laurence King Publishing
Publication date: 08/13/2013
Pages: 248
Product dimensions: 6.90(w) x 9.40(h) x 0.90(d)

About the Author

Steven McCarthy: Current: Graphic Design Program, College of Design, University of Minnesota.
His long-standing interest in theories of design authorship – as both scholar and practitioner – has led to lectures, exhibits, publications and grant-funded research in over a dozen countries. His works of design authorship are in numerous prominent collections and his academic writing has appeared in journals devoted to design, typography, new media and education.

Steven’s graphic design work has been published in Graphis Poster, the American Institute of Graphic Arts annual, HOW, Page and in Provocative Graphics: The Power of the Unexpected in Graphic Design, among others. His creative work has been in over ninety juried and invitational exhibitions.

His artist’s books are in some prestigious collections including the Museum of Modern Art, the Victoria & Albert, the Banff Centre in Canada, the Sackner Archive of Visual and Concrete Poetry, Yale University Library and the Houghton Library at Harvard University amongst others.

Steven has published in Eye, Convergence, Design Issues, Visual Design Scholarship, and the Journal for Aesthetic Education. He is known internationally for his contributions to developing a theory of design authorship.

International design conference presentations:
Responsibility in Graphic Design, Poland (2010)
Design + Craft, Brussels (2010)
Type Writing, Birmingham, UK (2011)
Second International Typography, Portugal (2011)
Design Research Society, Bangkok (2012)
and others.

Table of Contents

Introduction 7

1 Concept, History 1

Design Authorship Explained 11

Design Authorship's Enabling Technologies 15

Timeline of Design Authorship 31

Interview: Rick Poynor 43

Interview: Ellen Lupton 47

2 Writing, Type, Text 51

Writing needs Graphic Design 51

Typographic Design Authorship 61

The Visual-Verbal Text 71

Typography And Life: A Comparison 81

Interview: Kenneth Fitzgerald 89

Interview: Anne Burdick 91

3 Advocacy, Social Activism

Cultural Legitimacy 95

Designer as Author Activist 99

Design Advocacy Across Media 111

Interview: Mieke Gerritzen 119

Interview: Noel Douglas 121

4 Design for Art's Sake

Critical Design and Design Fiction 125

The Art-Design Zone 139

Sampling and Remixing 147

Interview: Warren Lehrer 153

Interview: Johanna Drucker 157

5 Entrepreneurism and Economy

Design Entrepreneurism and Economy 161

Designer Stories Through Entrepreneurial Publishing 171

Interview: Doug Powell 189

Interview: Rick Valicenti 191

6 Community Design Authorship

Community Design Authorship 195

Curating Design Authorship 203

Interview: Armin Vit 217

Interview: Michael Longford 219

Afterword 223

URL index 226

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