The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success

The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success

by Marty Weintraub, Lauren Litwinka

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Overview

A unique approach to today's hottest new job in social media

Today's social community managers use social media platforms and act as brand evangelists and community advocates. From creating viral content to crisis communication to leveraging community content, social managers manage online social communities and deal with what comes. Luckily, The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is the perfect resource for how to do this increasingly high-profile and crucial job. The book features proven tactics and techniques for effective management and includes more than 40 field-tested tools and templates.

If you're a social community manager, learn how to grow a community and achieve the results you need. Topics include a detailed guide to today's social media platforms, how to organize and successfully share content, using metrics and reporting, and more.

  • Helps social media community managers develop, cultivate, and convert their social media communities
  • Does a deep dive into today's crucial social media platforms
  • Provides a complete toolkit of over 40 field-tested tools and templates on everything from how to craft a plan to developing an editorial calendar, tracking results, and more
  • Explains how you can organize and successfully share content among your target community and how to leverage that content to further amplify your message

The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is a must-have resource for one of the hottest new careers in today's social world.



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Product Details

ISBN-13: 9781118466858
Publisher: Wiley
Publication date: 01/22/2013
Pages: 336
Product dimensions: 7.30(w) x 9.10(h) x 0.90(d)

About the Author

Marty Weintraub is CEO of aimClear®, an Inc. 500-honored search and social marketing agency whose community management training credits include Intel, Siemens, Tektronix, United Health Group, and others. Marty is also the author of Killer Facebook Ads and regularly speaks at SES, SMX, Pubcon, and other conferences. Lauren Litwinka is an Online Marketing Account Manager and Publications Manager at aimClear, with expertise in community management, online journalism, holistic social befriending, and content syndication. She writes a monthly column for Search Engine Land, and both authors contribute to the aimClear blog, which was named one of Technorati's Top 10 Small Business Blogs and one of PRWeb's 25 Essential PR Bloggers You Should Be Reading.

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Table of Contents

Introduction xxi

Chapter 1 The Social Media Community Manager's Role 1

Chapter 2 Timeless Tenets of Non-Gratuitous Social Behavior 35

Chapter 3 Hit the Ground Running! 77

Chapter 4 Content, Reputation, and Hardcore Listening Hacks 141

Chapter 5 Finding Themed Conversations: The Superior CM's Edge 175

Chapter 6 Dominate with Paid Organic Amplifi cation 207

Chapter 7 Community Crisis Management 231

Chapter 8 Measuring Success! State-of-the-Art Social Metrics 255

Appendix A Social Media Community Manager Job Description 281

Appendix B The Big List of Community Management Tools and Analytics 289

Appendix C 72 Must-Follow Online Marketing Geniuses 297

Index 301

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