The Competitive Advantage of Emerging Market Multinationals

The Competitive Advantage of Emerging Market Multinationals

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Overview

Multinationals from Brazil, Russia, India and China, known as the BRIC countries, are a new and powerful force in global competition and are challenging the incumbency of much older global companies from the developed world. Emerging market multinational enterprises (EMNEs) now account for a quarter of foreign investment in the world, are a prolific source of innovation and make almost one in three cross-border acquisitions globally. Despite this, traditional theories of international business do not provide a satisfactory explanation of their behaviour or performance. The authors of this book shine new light on the rise of the EMNEs and how they have built a competitive advantage through innovation, novel configurations of their international value chains and the acquisition of companies overseas. Any manager, policy maker or researcher who wishes to understand the emergence of this new breed of multinational will find this book an invaluable resource.

Product Details

ISBN-13: 9781107659414
Publisher: Cambridge University Press
Publication date: 04/04/2013
Edition description: New Edition
Pages: 374
Product dimensions: 6.00(w) x 8.90(h) x 0.80(d)

About the Author

Peter J. Williamson is Professor of International Management at the Judge Business School, University of Cambridge. He also consults on global strategy, M&A and Chinese business, and serves as non-executive director of several companies spanning financial services through to green energy.

Ravi Ramamurti is the CBA Distinguished Professor of International Business and Strategy and Director of the Center for Emerging Markets at Northeastern University, Boston. His previous publications include Emerging Multinationals in Emerging Markets (Cambridge University Press, 2009).

Afonso Fleury is a professor in the Production Engineering Department at the University of São Paulo. He is also a consultant to Brazilian public and private firms as well as subsidiaries of multinationals. His previous publications include Brazilian Multinationals (Cambridge University Press, 2011).

Maria Tereza Leme Fleury is Dean of the School of Business Administration at Fundacio Getulio Vargas in São Paulo. Her previous publications include Brazilian Multinationals (Cambridge University Press, 2011).

Table of Contents

Introduction Peter J. Williamson, Ravi Ramamurti, Afonso Fleury and Maria Tereza Leme Fleury; Part I. Innovation and Competitive Advantage: 1. Innovation by Brazilian EMNEs Moacir de Miranda Oliveira Junior, Felipe Mendes Borini and Afonso Fleury; 2. Innovation by Russian EMNEs Sergey Filippov and Alexander Settles; 3. Innovation by Indian EMNEs Nikhil Celly, Jaideep Prabhu and Venkat Subramanian; 4. Innovation by Chinese EMNEs Peter J. Williamson and Eden Yin; Commentaries on Part I: i. The contribution of innovation to EMNEs' competitive advantage Bridgette Sullivan-Taylor; ii. Innovation in emerging markets and the rise of emerging market MNEs Ram Mudambi; Part II. Value-Chain Configuration and Competitive Advantage: 5. Value-chain configuration of Brazilian EMNEs Afonso Fleury, Maria Tereza Leme Fleury and Felipe Mendes Borini; 6. Value-chain configurations of Russian EMNEs Valery S. Katkalo and Andrey G. Medvedev; 7. Value-chain configurations of Indian EMNEs Suma Athreye; 8. Value-chain configurations of Chinese EMNEs Kaimei Wang and Yongjiang Shi; Commentaries on Part II: i. How emerging market multinational companies upgrade capabilities using value-chain configuration in advanced economies Alvaro Cuervo-Cazurra; ii. Value-chain configurations of emerging country multinationals Jagjit Singh Srai; Part III. Mergers and Acquisitions and Competitive Advantage: 9. Cross-border M&A and competitive advantage of Brazilian EMNEs Alvaro B. Cyrino and Erika P. Barcellos; 10. Cross-border M&A and competitive advantage of Russian EMNEs Kalman Kalotay and Andrei Panibratov; 11. Cross-border M&A and competitive advantage of Indian EMNEs Ravi Ramamurti; 12. Cross-border M&A and competitive advantage of Chinese EMNEs Peter J. Williamson and Anand P. Raman; Commentaries on Part III: i. Cross-border M&A by the new multinationals: different reasons to 'go global' Simon Collinson; ii. Cross-border acquisitions by EMNEs Ravi Sarathy; Conclusion: rethinking the implications of EMNEs' rise Peter J. Williamson, Ravi Ramamurti, Afonso Fleury and Maria Tereza Leme Fleury; References; Index.

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