The Competitive Advantage of Common Sense: Using the Power You Already Have

The Competitive Advantage of Common Sense: Using the Power You Already Have

by Fergus O'Connell




Smart businesspeople do dumb things. Why? They forget to apply the same common sense that works for them when they're not at work. In The Competitive Advantage of Common Sense, leading project management consultant Fergus O'Connell identifies seven "common sense" principles for becoming dramatically more effective on any project, and in any business environment.

As O'Connell points out, even the most difficult business problems often have simple causes—and equally uncomplicated solutions. O'Connell shows how those sometimes surprising solutions flow naturally from pure common sense. From project estimating to working with technical specialists, improving meetings to reducing interruptions, he presents simple ideas simply—and shows simple ways to apply them.

Life doesn't have to be so complicated—and neither does business. Taken together, these "simple" ideas give you a powerful arsenal for overcoming virtually any challenge!

  • It's management, not rocket science!
  • Shockingly simple ways to solve even the most difficult business problems
  • Techniques you can start applying in the next five minutes
  • From budgeting to supervision: easy ideas that really work
  • Why things don't get done—and what to do about it
  • The key causes of project failure are far easier to fix than you thought
  • Simple risk management that works
  • The unexpected is inevitable-but you can prepare for it
  • Things either are or they aren't...
  • How to tell reality from fantasy and act accordingly

7 easy, common-sense principles for supercharging your management effectiveness!

Product Details

ISBN-13: 9780131411432
Publisher: Financial Times/Prentice Hall Books
Publication date: 03/14/2003
Series: Financial Times Prentice Hall Books
Pages: 170
Product dimensions: 6.28(w) x 9.34(h) x 0.85(d)



This book identifies what might grandly be called "principles" of common sense. I'd ratherthink of it as giving a set of ideas—seven of them—that, if you apply, indicate that you areusing common sense.

In keeping with the first of the seven ideas—that many things are simple—thebook itself is simple. There are seven chapters, one for each of the ideas. Each chapter followsthe same organization:

  • There are some multiple-choice questions to get you thinking. In a sense, these questions test whether and how much you think in a commonsense manner.
  • There is a spiel describing the particular idea.
  • Next come some tools to help you apply the idea.
  • There are then examples of applying the particular idea. Sometimes the examples are simple applications of the particular idea. Other examples take several of the ideas and combine them.
  • Finally, there are some action points or things you could do to begin applying a particular idea in your daily life.

I'd like to know if you find this book useful or if it made any kind of difference—or not!With that in mind, you can e-mail me at with praise, criticism, oranything in between.

Finally, a note on terminology: I use the words project, venture, andundertaking interchangeably in this book. They all are taken to mean something that you're tryingto accomplish.

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