The Business Book clearly and simply explains all of the key theories that have shaped the world of business, management, and commerce.
Using easy-to-follow graphics and artworks, succinct quotations, and thoroughly accessible text, The Business Book introduces the would-be entrepreneur and general reader alike to the work of great commercial thinkers, leaders, and gurus.
The Business Book includes:
- Almost 100 quotations from the great business thinkers and gurus
- Information on every facet of business management, including alternative business models, with real life examples from the marketplace
- A structure that takes the reader through every stage of business strategy, from start-up to delivering the goods
The clear and concise summaries, graphics, and quotations in The Business Book will help even the complete novice understand the key ideas behind business success.
About the Author
DK's aim is to inspire, educate and entertain readers of all ages, and everything DK publishes, whether print or digital, embodies the unique DK design approach. DK brings unrivalled clarity to a wide range of topics, with a unique combination of words and pictures, put together to spectacular effect. We have a reputation for innovation in design for both print and digital products.
Our adult range spans travel, including the award-winning DK Eyewitness Travel Guides, history, science, nature, sport, gardening, cookery and parenting.
DK’s extensive children’s list showcases a fantastic store of information for children, toddlers and babies. DK covers everything from animals and the human body, to homework help and craft activities, together with an impressive list of licensing titles, including the best-selling LEGO® books.
DK acts as the parent company for Alpha Books, publisher of the Idiot's Guides series and Prima Games, the world’s leading publisher of strategy content for PC and console video games.
Most Helpful Customer Reviews
I do business competitions and this has helped me out amazingly!! I highly recommend this book and will share it with others. I really enjoyed reading and learning from it!!