The Birth of a Brand

The Birth of a Brand

by Brian Smith

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Overview

Before UGG became one of America�s most beloved brands, rugby player and lifelong surfer Brian Smith was leading a quiet day job of desperation as an accountant. Then one day, the overwhelming feeling that he�d missed the starting gun to life hit him over the head like a sleeper wave, so he pulled himself up by his bootstraps and got to work. What came next was a sales adventure of a lifetime chockfull of stops and starts and the witnessing his comfy brand of sheepskin boots turn into household name.

Using the honed wisdom of hindsight, The Birth of a Brand reveals the business practices and deeper truths the about life and business that Brian unearthed along his path. Written with candor, seasoned with time-worn knowledge and perspective, this book is for anyone interested a being a joyful, genuine, spiritual person while and still be wildly successful in your professional life.

In business, just as in life, we have to crawl before we can leap�and success had nothing to do with standing still.

Product Details

BN ID: 2940150134904
Publisher: Beyond Words Publishing
Publication date: 10/15/2014
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 256
File size: 11 MB
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About the Author

Before UGG became one of America�s most beloved brands, rugby player and lifelong surfer Brian Smith was leading a quiet day job of desperation as an accountant. Then one day, the overwhelming feeling that he�d missed the starting gun to life hit him over the head like a sleeper wave, so he pulled himself up by his bootstraps and got to work. What came next was a sales adventure of a lifetime chockfull of stops and starts and the witnessing his comfy brand of sheepskin boots turn into household name.

Using the honed wisdom of hindsight, The Birth of a Brand reveals the business practices and deeper truths the about life and business that Brian unearthed along his path. Written with candor, seasoned with time-worn knowledge and perspective, this book is for anyone interested a being a joyful, genuine, spiritual person while and still be wildly successful in your professional life.

In business, just as in life, we have to crawl before we can leap�and success had nothing to do with standing still.

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