The Big Book of Words That Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use

The Big Book of Words That Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use

by Robert W. Bly

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Overview

The language you need to sell and succeed, from America’s top copywriter.

Robert W. Bly is a self-made multi-millionaire and brings in six figures of sales annually from marketing and selling his own products, not to mention more than half a million from his freelance writing. He’s been a professional copywriter for nearly forty years and has been named America’s best copywriter. And now he’s drawing back the curtain and revealing hundreds of proven words and phrases that can help you:
  • Grab the reader’s attention.
  • Convey a sense of urgency.
  • Communicate what’s special, different, and unique about your product.
  • Boost response with proven time-tested offers.
  • Arouse the reader’s curiosity.
  • Overcome buyer objections.
  • Announce something new.
  • Move the reader emotionally.
  • Create a perception of superior product value.
  • Give the reader news.
  • And much more.

The Big Book of Words that Sell contains the 1200 words and phrases that have proven to sell most effectively for Bob, and the best situations to employ that language in. Use them to:
  • Sell any product or service.
  • Get connections, followers, and friends on social media.
  • Write social media posts and ads that generate more clicks and conversions.
  • Optimize web pages for Google and other search engines.
  • Write e-mails that get higher open and click-through rates.
  • Become a more powerful and persuasive copywriter.
  • Increase web site traffic and conversion.
  • Generate better return from your Call to Actions (CTA).

The Big Book of Words that Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use is your guide to the world’s most persuasive words and phrases—and how to leverage them to sell your product.

Product Details

ISBN-13: 9781510741751
Publisher: Skyhorse
Publication date: 09/10/2019
Pages: 288
Sales rank: 646,319
Product dimensions: 6.00(w) x 8.90(h) x 0.80(d)

About the Author

Robert W. Bly is an independent copywriter and marketing consultant with more than thirty-five years of experience in business-to-business and direct response marketing. He is the author of more than ninety books, including Words to Know to Sounds Smart and The Copywriter’s Handbook, which was voted a “mini-classic of direct marketing” by the Direct Marketing Club of New York. McGraw-Hill calls Bob Bly “America’s top copywriter,” and he was AWAI’s 2007 Copywriter of the Year. He lives in Montville, New Jersey.

Read an Excerpt

Robert W. Bly is a self-made multi-millionaire and brings in six figures of sales annually from marketing and selling his own products, not to mention more than half a million from his freelance writing. He’s been a professional copywriter for nearly forty years and has been named America’s best copywriter. And now he’s sharing his secrets.

The Big Book of Words that Sell contains the 1200 words and phrases that have proven to sell most effectively for Bob, and the best situations to employ that language in. Use them to:

  • Sell any product or service.
  • Get connections, followers, and friends on social media.
  • Write social media posts and ads that generate more clicks and conversions.
  • Optimize web pages for Google and other search engines.
  • Write e-mails that get higher open and click-through rates.
  • Become a more powerful and persuasive copywriter.
  • Increase web site traffic and conversion.
  • Generate better return from your Call to Actions (CTA).
    The Big Book of Words to Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use is your guide to the world’s most persuasive words and phrases—and how to leverage them to sell your product.

  • Table of Contents

    Introduction viii

    I Targeting and Engaging Audiences 1

    1 Identify Your Target Market 3

    2 Trigger a Receptive Attitude 8

    3 Lure the Prospect into the Copy 13

    4 State an Analogy 18

    5 Arouse Curiosity 19

    6 Move Readers Emotionally 22

    a Stroke the Reader's Ego 27

    7 Marketing to Businesses 30

    II Grab Attention 37

    1 Announce Something New 45

    a Highlighting First-to-Market Status 46

    b Emphasize Innovation 48

    2 Give the Reader News 50

    3 Convey a Sense of Urgency 54

    a Enhance the Deal 60

    b Date Motivators 62

    c Be an Early Adopter 65

    4 Warnings and Alert 66

    5 Unusual, Out of the Ordinary 69

    III Create a Perception of Superior Value 73

    a Stand-alone Value Keywords 83

    b Associative Value Keywords 85

    c Comparative Value Keywords 87

    d Adjectives and Phrases for Quality 88

    e Adjectives for Attractive Appearance 91

    f Quantity as Value 92

    g Cost Benefits 94

    1 Stress Savings and Selection 96

    2 Extend a Special Offer 99

    a Cost Reduction 106

    b Ease of Purchase 108

    c Value Multiplier 109

    d Reduced Customer Risk 110

    e Company Repuation 111

    3 Capabilities 112

    IV Underscore Product's Advantages 116

    1 Identify the Applications 119

    2 Document Key Features 121

    3 Highlight Special Features 126

    4 Underscore Product Advantages 128

    5 Stress That Product is Quick and Easy to Use 136

    6 Stress Customer Service and Support 138

    7 Stress Convenience 141

    8 Stress Safety 144

    9 Stress Performance 146

    V Give Proof of Effectiveness 149

    1 Convince Others to Accept Claims 154

    a Organizational Approval 157

    b Certifications 158

    c Measure vs. Previous Iterations 159

    2 Disarm Skepticism 160

    a Talk Frankly 166

    b Monetary Guarantee 167

    c Testimonials 170

    d Keywords to Engage Customer Trust 173

    3 Negate Objections 175

    4 Educate the Consumer 179

    a Convey New Information 185

    b Correct Misconceptions 189

    c Guides and Reports 191

    5 Provide Proof 192

    6 Verify Performance 196

    7 Create Confidence in Your Company or Brand 198

    VI Convert Call to Actions into Sales Revenue 202

    1 Generate Leads 205

    a Effective Imperative Keywords 212

    b Offering Autonomy to Customer 213

    2 Get People to Say Yes 215

    a Rhetorical Questions and Statements 216

    b Appeal to Customer Desires 217

    3 Thank Prospects for Replying or Buying 220

    Appendices 224

    Appendix I The Discovery Process 224

    Appendix II The Eight Fundamental Steps of Persuasive Writing 229

    Appendix III The Copyediting Checklist 246

    Appendix IV The Unique Selling Proposition 248

    Appendix V The BDF Formula 252

    Appendix VI The Secret of the 4 U's 255

    Appendix VII Writing Copy: Where Do You Start? 258

    Appendix VIII Ten Options for Illustrating Your Promotions 263

    Appendix: IX How to Create Irresistible Offers 265

    Sources And Resources 270

    About the Author 272

    Customer Reviews