The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right?
After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have—and shares them all with you.
One trait that stands above all the rest is their ability to win people over to their way of thinking—they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause.
The Winning principles you will learn include:
- Making People Feel Important
- Everything is Negotiable
- Dealing with Difficult People
- Persuasion in Action
- What Sets You Apart from the Rest
- Nuggets of Wisdom
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About the Author
Bob Burg shares information on topics vital to the success of today’s businessperson. He speaks for corporations and associations internationally, including Fortune 500 companies, franchises, and numerous direct sales organizations. Sharing the principles contained in his bestselling books, Bob has shared the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President. He is an advocate, supporter, and defender of the free enterprise system and empowers individuals and organizations to thrive and grow by putting its principles to work.
Bob Burg shares information on topics vital to the success of today’s businessperson. He speaks for corporations and associations internationally, including Fortune 500 companies, franchises, and numerous direct sales organizations.
Bob regularly addresses audiences ranging in size from 50 to 16,000 -- sharing the platform with notables including today's top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President.
Although for years he was best known for his book Endless Referrals, over the past few years it's his business parable. The Go-Giver (coauthored with John David Mann) that has captured the imagination of his readers.
The Go-Giver, a The Wall Street Journal and BusinessWeek Bestseller, has sold over 700,000 copies. Since its release it has consistently stayed in the top 25 on 800CEOREAD's Business Book Bestsellers List. It has been translated into 21 languages. It was rated #10 on Inc. Magazine's list of the Most Motivational Books Ever Written, and was on HubSpot's 20 Most Highly Rated Sales Books of All Time.
The American Management Association named Bob one of the Top 30 Leaders in Business and he was named one of the Top 200 Most Influential Authors in the World by Richtopia.
Table of Contents
- Chapter 1: Winning Without Intimidation
- Chapter 2: Learning the Art of Persuasion
- Chapter 3: Know You, Like You, Trust You
- Chapter 4: Make People Feel Good About Themselves
- Chapter 5: Everything is Negotiable
- Chapter 6: How to Deal With Difficult People
- Chapter 7: The Art of Persuasion in Action
- Chapter 8: What Sets You Apart From the Rest
- Chapter 9: Nuggets of Wisdom Learned Along the Way
- Chapter 10: Beyond Business
Most Helpful Customer Reviews
Found the book to be helpful through the first 2/3s. Message: be painfully nice. Last part of the book seemed like burg was trying to fill pages. Also, there were about half a dozen typos-editor could have done better. I believe rereading "how to make friends..." would have been more productive.