The Art of Community: Building the New Age of Participation

The Art of Community: Building the New Age of Participation

by Jono Bacon

Paperback(Second Edition)

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Online communities provide a wide range of opportunities for supporting a cause, marketing a product or service, or building open source software. The Art of Community helps you recruit members, motivate them, and manage them as active participants. Author Jono Bacon offers experiences and observations from his 14-year effort to build and manage communities, including his current position as manager for Ubuntu.

Discover how your community can become a reliable support network, a valuable source of new ideas, and a powerful marketing force. This expanded edition shows you how to keep community projects on track, make use of social media, and organize collaborative events. Interviews with 12 community management leaders, including Linus Torvalds, Tim O’Reilly, and Mike Shinoda, provide useful insights.

  • Develop specific objectives and goals for building your community
  • Build processes to help contributors perform tasks, work together, and share successes
  • Provide tools and infrastructure that enable members to work quickly
  • Create buzz around your community to get more people involved
  • Harness social media to broadcast information, collaborate, and get feedback
  • Use several techniques to track progress on community goals
  • Identify and manage conflict, such as dealing with divisive personalities

Product Details

ISBN-13: 9781449312060
Publisher: O'Reilly Media, Incorporated
Publication date: 05/31/2012
Edition description: Second Edition
Pages: 576
Sales rank: 587,370
Product dimensions: 6.90(w) x 9.10(h) x 1.20(d)

About the Author

Jono Bacon is an award-winning leading community manager, author and consultant. Currently the community manager for the worldwide Ubuntu community, Bacon is a regular keynote speaker, has also authored four books and acted as a consultant to a range of technology companies. Bacon's weblog ( is one of the widest read Open Source weblogs and he writes regularly about community management.

Table of Contents

Foreword from the First Edition;
Documenting the Undocumented;
The Second Edition;
Who Is This Book For?;
The Road Ahead;
If You Like (or Don’t Like) This Book;
Join Our Community;
Typographical Conventions Used in This Book;
Safari® Books Online;
How to Contact Us;
Chapter 1: The Art of Community;
1.1 Collaboration-Driven Ethos;
1.2 The Essence of Community;
1.3 The Basis of Communication;
1.4 Unwrapping Opportunity;
1.5 A Community Manager: Becoming the Community;
1.6 Moving Forward;
Chapter 2: Planning Your Community;
2.1 Planning for Success;
2.2 Teams: The Building Blocks of Belonging;
2.3 Designing Your Community;
2.4 Filling Out the Plan;
2.5 Pulling Together the Threads;
2.6 Documenting Your Strategy;
2.7 Financially Supporting Your Community;
2.8 Wrapping Up;
Chapter 3: Communicating Clearly;
3.1 He Said, She Said;
3.2 Building Your Communication Channels;
3.3 Leading by Example;
3.4 Summary;
Chapter 4: Processes: Simple Is Sustainable;
4.1 Eyes on the Prize;
4.2 Building Great Processes;
4.3 Assessing Needs;
4.4 Getting Buy-In for Your Processes;
4.5 The On-Ramp: Creating Collaborative Processes;
4.6 Process Reassessment;
4.7 Moving On;
Chapter 5: Supporting Workflow with Tools and Data;
5.1 Understanding Your Workflow;
5.2 Building Great Infrastructure;
5.3 Avoiding Resource Fetishism;
5.4 Technical Considerations;
5.5 Building and Maintaining Transparency;
5.6 Regular Workflow Assessment;
5.7 Moving On;
Chapter 6: Social Media;
6.1 Don’t Be That Guy/Girl;
6.2 Being Social;
6.3 Social Media Services in a Nutshell;
6.4 Harnessing Social Media;
6.5 Social Media on Your Terms;
Chapter 7: Building Buzz;
7.1 Mindshare;
7.2 The Building Blocks of Buzz;
7.3 Setting Up Your Base;
7.4 The Buzz Cycle;
7.5 Buzz Targets;
7.6 Building Alliances;
7.7 Events and Conferences;
7.8 Summary;
Chapter 8: Measuring Community;
8.1 Community Self-Reflection;
8.2 The Foundations of Feedback;
8.3 Hooks ’n’ Data;
8.4 Anonymity and Privacy;
8.5 Moving On;
Chapter 9: Managing and Tracking Work;
9.1 Credibility and the Need to Track Progress;
9.2 The Importance of Tracking Our Work;
9.3 What We Need to Manage;
9.4 Tracking Projects;
9.5 Tracking Growth and Decline;
9.6 Tracking Health;
9.7 Reacting to Community Concerns;
9.8 Moving On;
Chapter 10: Governance;
10.1 Accountability;
10.2 Governance Does Not Suck;
10.3 Governance and Community;
10.4 The Case for Governance;
10.5 Learning from the Leaders;
10.6 Setting Up a Community Council;
10.7 Ubuntu Governance Example;
10.8 Expanding Governance;
10.9 Summary;
Chapter 11: Handling Conflict and Relationships;
11.1 The Nature of the Beast;
11.2 The Calm Before the Storm;
11.3 The Conflict Resolution Process;
11.4 Dealing with Burnout;
11.5 Handling Absence;
11.6 Handling Bereavement;
11.7 Summary;
Chapter 12: Creating and Running Events;
12.1 Building Family Values;
12.2 Events;
12.3 Getting Organized;
12.4 Organizing Physical Events;
12.5 Getting Sponsorship;
12.6 Case Study: The Ubuntu Developer Summit;
12.7 Organizing Online Events;
12.8 Summary;
Chapter 13: Hiring a Community Manager;
13.1 Why Community Building Has Become a Big Business;
13.2 The Role of a Community Manager in the Corporation;
13.3 Managing Your Community Manager;
13.4 Summary;
Chapter 14: Community Case Book;
14.1 Linus Torvalds, Linux;
14.2 Mike Shinoda, Linkin Park;
14.3 Mårten Mickos, MySQL and Eucalyptus;
14.4 Mike Linksvayer, Creative Commons;
14.5 Tim O’Reilly, O’Reilly Media;
14.6 Carolyn Mellor, X.commerce, PayPal, and eBay;
14.7 Ilan Rabinovitch, Southern California Linux Expo;
14.8 Richard Esguerra, Humble Indie Bundle;
14.9 Mark Bussler, Classic Game Room;
14.10 Mary Colvig, Mozilla;
14.11 Dries Buytaert, Drupal and Acquia;
14.12 James Spafford, Media Molecule;
Chapter 15: Onward and Upward;
15.1 Building Our Own Community;
15.2 The Community Leadership Summit;
15.3 Keeping in Touch;

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The Art of Community: Building the New Age of Participation 2 out of 5 based on 0 ratings. 2 reviews.
folini on LibraryThing More than 1 year ago
Jono Bacon book makes a very interesting reading despite his misleading title. I got the book because I manage a few online communities and I was interested in learning from an experienced professional how to improve my communities and my management style. The title of the book, as well many of the reviews I read before making the purchase were very positive . Only after reading a few dozen pages I recognized that this was not the book I was expecting. ¿The Art of community¿ is not about online communities, it¿s about online communities for open source software. Great topic if your community is about developing some piece of software in an open source context, but not very useful if your community is a group of people sharing a common interest but not working together toward a common goal. Jono tries to generalize his experience for a wider audience presenting a few non-open-source cases. But it¿s evident he has neither experience to support such generalization nor a real interest in adventuring outside the familiar open-source territory. If your community is an open-source community, get the book and religiously read every single word of it. If your community is about cars, movies, or commercial software save your time and your money.
Anonymous More than 1 year ago