The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months

The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months


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The guide to shortening your execution cycle down from one year to twelve weeks

Most organizations and individuals work in the context of annual goals and plans; a twelve-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.

  • Explains how to leverage the power of a 12 week year to drive improved results in any area of your life
  • Offers a how-to book for both individuals and organizations seeking to improve their execution effectiveness
  • Authors are leading experts on execution and implementation

Turn your organization's idea of a year on its head, and speed your journey to success.

Product Details

ISBN-13: 9781118509234
Publisher: Wiley
Publication date: 05/20/2013
Pages: 208
Sales rank: 38,810
Product dimensions: 8.60(w) x 5.80(h) x 1.00(d)

About the Author

BRIAN P. MORAN is founder and CEO of The Execution Company, an organization committed to improving the performance and enhancing the quality of life for leaders and entrepreneurs. He has served in management and executive positions with UPS, PepsiCo, and Northern Automotive and consults with dozens of world-class companies each year. As an entrepreneur, he has led successful businesses and been instrumental in the growth and success of many others. In addition to his books, Brian has been published in many of the leading business journals and magazines. He is a sought-after speaker, educating and inspiring thousands each year. Brian lives in Michigan with his wife Judy and their two daughters.

MICHAEL LENNINGTON is Vice President of The Execution Company. He is a consultant, coach, and leadership trainer, and an expert in implementing lasting change in organizations. He works with clients in the U.S., Europe, Asia, and the Middle East to help them implement corporate initiatives that drive sales, service, and profitability. Michael holds a BS from Michigan State University, and an MBA from Ross School of Business at the University of Michigan. He lives with his wife Kristin and their children in northern Michigan.

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Table of Contents

Chapter 1 The Challenge 1


Chapter 2 Redefining the Year 9

Chapter 3 The Emotional Connection 19

Chapter 4 Throw Out the Annual Plan 25

Chapter 5 One Week at a Time 29

Chapter 6 Confronting the Truth 33

Chapter 7 Intentionality 39

Chapter 8 Accountability as Ownership 45

Chapter 9 Interest versus Commitment 49

Chapter 10 Greatness in the Moment 55

Chapter 11 Intentional Imbalance 61


Chapter 12 The Execution System 67

Chapter 13 Establish Your Vision 77

Chapter 14 Develop Your 12 Week Plan 89

Chapter 15 Installing Process Control 105

Chapter 16 Keeping Score 117

Chapter 17 Take Back Control of Your Day 127

Chapter 18 Taking Ownership 143

Chapter 19 12 Week Commitments 153

Chapter 20 Your First 12 Weeks 169

Chapter 21 Final Thoughts and the 13th Week 187

References 189

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The 12 Week Year: Get More Done in 12 Weeks Than Others Do in 12 Months 4.4 out of 5 based on 0 ratings. 7 reviews.
Anonymous More than 1 year ago
In January the gyms are packed, the news is abuzz with what can be different in your life in the coming year.  By February the feeling dies, the lines to your favorite treadmill are wide open again.  The 12 week year can get this mindset in your life every 12 weeks.  Making committments for 12 weeks is so different than for 12 months.  Brian's book and ideas can be put into practice in your personal and professional life.  His book is a page turner and one that every page counts if you are "committed" and not just "interested" in making change in your life.  Make the next 12 weeks  the most important in your life.  
Anonymous More than 1 year ago
Good explanation of business minded people and execute the policies offered will generate successful business partners and individuals.
Anonymous More than 1 year ago
No matter where you are, where you could go is only 12 weeks away!
Anonymous More than 1 year ago
Anonymous More than 1 year ago
I've been around the block once or twice and I'm a bit of a self improvement junkie, so I've heard some of these words before. However, the author states the points well and I'm betting that there are many people to whom this will all be new. In that regard, I think that it's an excellent book. As for the 12 week year, I'm actually going to try it this year with my small company.
DebraR More than 1 year ago
Anyone in sales, or wants to improve in their business should read this book.
Anonymous More than 1 year ago