DIGITAL SHARKS ARE EATING UP YOUR BOTTOM LINE! Knowledge is POWER! And this light-on-tech, HEAVY-on-action resource is designed to give managers the knowledge they need to defend against painful bites from the Digital Sharks looking to prey on your ad budgets. Use Swimming with Digital Sharks to get connected and engaged with online marketing trends. You now have all of the benchmarks and tools so you can compare monthly performance among vendors. No more guesswork from placing trust in the myriad of reports landing in your management team’s inbox every day. You’ll finally have the digital marketing knowledge you and your team need to swim in the shark tank without the need of a cage! • Organize your sales and marketing data to simplify the inspection and management of your marketing partners. • Learn new Key Performance Metrics (KPIs) that will allow you to know which online marketing investments are helping you to sell more cars! • Identify the 20-30% of your website traffic that is not engaged with your inventory, inflating traffic metrics, and wasting your valuable marketing dollars. • Visualize your Digital Showroom and understand what makes prospective customers engage – or not – with your real-life team. • Optimize your sales process to engage and convert more sales opportunities into customers. • Review the latest technologies and strategies to increase customer retention and improve the lifetime value of each consumer in your DMS. • Ask better, stronger questions in vendor sales presentations, negotiations, and account review conversations. • Supercharge your Fixed Operations marketing strategy to compete with independent service facilities. • Learn the marketing tricks and techniques of the most digitally progressive car dealers that you can start executing today. This book will become the blueprint for you and your dealership’s managers to lead your teams in this digital age.