Lonn was enjoying a six-figure multi-media career in 1998 when, at the end of a four-year run as a record company VP, he was "bitch slapped by the Universe"; his professional ride came to a crashing pause. But instead of hiring headhunters or putting a resume together to find another gig, Lonn hit the rock-and-roll road less traveled. The result is a brutally transparent, shamelessly self-deprecating mid-life memoir of a writer who stopped making money and started seeking truth.
Sweet Demotion chronicles a thirteen-year period of personal deconstruction, spiritual madness, and bizarre anecdotal wordplay where faith was lost in everything but the moment and the music. Lonn's intimate adventure invites the reader to a porn burial in the desert, a Janis Joplin ghost sighting, a Dallas meditation on the anniversary of JFK's assassination following the interview of a heavy metal legend, and the sharing of sacred space on a northeast lake with the lead singer of Aerosmith. Sweet Demotion is a sojourn to near-enlightenment that no one but Lonn Friend could have possibly experienced.