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Surveying Public Opinion / Edition 1

Surveying Public Opinion / Edition 1

by Sondra Miller RubensteinSondra Miller Rubenstein


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Product Details

ISBN-13: 9780534178567
Publisher: Wadsworth
Publication date: 08/28/1994
Series: Mass Communication Series
Pages: 464
Product dimensions: 6.39(w) x 9.23(h) x 0.81(d)

Table of Contents

Part I: What's It All About? 1. Introducing the Study of Opinion Research. 2. The History of Surveys. 3. Polling Gets More Professional and Worldly. 4. The Diverse Field of Opinion Research. 5. Surveys and More Surveys. Part II: Conducting Your Survey. 6. Finding the Nth Person. 7. Wording the Questionnaire. 8. The Interviewer. 9. The Respondent. 10. Getting and Using the Results. Part III: The Ubiquitous Pollsters. 11. Marketing Products and Presidents. 12. Polls, News Making, Policy Making, and Democracy. 13. New Technologies, New Concerns.

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