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Strategic Planning in Public Relations

Strategic Planning in Public Relations

by Kieran KnightsKieran Knights

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This book presents the arguments for a campaign proposal backed with evidence by providing valuable tips and techniques to improve any public relations or campaign planning.

Product Details

ISBN-13: 9781854182258
Publisher: Thorogood
Publication date: 08/28/2001
Series: Thorogood Reports Series
Pages: 65
Product dimensions: 8.25(w) x 11.75(h) x 0.50(d)

About the Author

Kieran Knights is a successful consultant specializing in strategic planning for public relations. Until 2001, he was Planning Director at Shandwick International, a position he had held since 1996. In a career stretching back more than 20 years, he gained experience in various PR roles, including Editorial Director of Bryant Jackson & Associates. He also speaks on strategic planning at many conferences and seminars around the UK.

Table of Contents

What is strategic planning and why do we need it?; The strategic planning process; Understanding your audience; Ensuring creativity lives up to the planning promise; Measurement and evaluation as a planning tool; Media planning.

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