Strategic Planning in Public Relations available in Other Format
- Pub. Date:
This book presents the arguments for a campaign proposal backed with evidence by providing valuable tips and techniques to improve any public relations or campaign planning.
About the Author
Kieran Knights is a successful consultant specializing in strategic planning for public relations. Until 2001, he was Planning Director at Shandwick International, a position he had held since 1996. In a career stretching back more than 20 years, he gained experience in various PR roles, including Editorial Director of Bryant Jackson & Associates. He also speaks on strategic planning at many conferences and seminars around the UK.
Table of Contents
What is strategic planning and why do we need it?; The strategic planning process; Understanding your audience; Ensuring creativity lives up to the planning promise; Measurement and evaluation as a planning tool; Media planning.