Strategic Management (DK Essential Managers Series)

Strategic Management (DK Essential Managers Series)

by DK Publishing

NOOK Book(eBook)

View All Available Formats & Editions

Available on Compatible NOOK Devices and the free NOOK Apps.
WANT A NOOK?  Explore Now


A practical, guide to improving your strategic management skills which will give you the information and skills to succeed

Find out how to improve your strategic management skills by learning to set boundaries and test and communicate your strategy. You'll learn to analyze your position, understand your skills and define your strategy.

Tips, dos and don'ts and 'In focus' features on what to do in a particular situation, plus real-life case studies demonstrate key skills such as how to plan for change, assess the risks and monitor performance. Read it cover to cover, or dip in and out of topics for quick reference.

Product Details

ISBN-13: 9780756667146
Publisher: DK
Publication date: 02/16/2009
Series: DK Essential Managers Series
Sold by: DK
Format: NOOK Book
Pages: 72
Sales rank: 705,431
File size: 1 MB

About the Author

Allen C. Amason is Department Head and Associate Professor in the Department of Management at The University of Georgia.

Table of Contents

1. An Introduction to Strategic Management 2. Understanding Organizational Performance 3. Tools of the Trade: An Overview of the Framework 4. Analyzing the Environment: Assessing the Opportunities and Threats 5. Analyzing Capabilities and Resources: Assessing the Strengths and Weaknesses 6. Strategies for Competitive Advantage: Value, Customers and Transactions 7. Corporate and Multi-Business Unit Strategy 8. Strategy Implementation: Fit, Adaptation and Learning 9. A General Framework: Strategy, Entrepreneurship and International Business 10. Strategic Leadership: Leading and Governing

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews

Strategic Management: From Theory to Practice 4 out of 5 based on 0 ratings. 1 reviews.
simbacat on LibraryThing More than 1 year ago
A good mind jogger. Has the main elements