This item is not eligible for coupon offers.

Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business

Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business

by Kindra Hall

Hardcover

$19.59 $27.99 Save 30% Current price is $19.59, Original price is $27.99. You Save 30%.
View All Available Formats & Editions
Available for Pre-Order. This item will be available on September 24, 2019

Overview

The moment you take control of your stories, you take control of your business and your life.

You keep hearing how story is the latest-and-greatest business tool, and that storytelling can do everything—from helping leaders better communicate to motivating sales teams and winning customers away from competitors.

But what stories do you need to tell? And how do you tell them?

In Stories That Stick, Kindra Hall, professional storyteller and nationally-known speaker, reveals the four unique stories you can use to differentiate, captivate, and elevate:

  • the Value Story, to convince customers they need what you provide;
  • the Founder Story, to persuade investors and customers your organization is worth the investment;
  • the Purpose Story, to align and inspire your employees and internal customers; and
  • the Customer Story, to allow those who use your product or service to share their authentic experiences with others.

Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. She offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling.

Every person, every organization has at least four stories at their disposal. Will you tell yours?

Product Details

ISBN-13: 9781400211937
Publisher: HarperCollins Leadership
Publication date: 09/24/2019
Pages: 240
Sales rank: 13,849
Product dimensions: 6.50(w) x 1.50(h) x 9.50(d)

About the Author

Kindra Hall is an award-winning professional storyteller and national speaker. She has been published at Entrepreneur.com, is a weekly columnist at Inc. magazine, and is a contributing editor to Success magazine. When not on the road speaking, she lives in New York City with her husband and young son and daughter.