South Asians on the U.S. Screen: Just Like Everyone Else?

South Asians on the U.S. Screen: Just Like Everyone Else?


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How does the media influence society? How do media representations of South Asians, as racial and ethnic minorities, perpetuate stereotypes about this group? How do advancements in visual media, from creative storytelling to streaming technology, inform changing dynamics of all non-white media representations in the 21st century? Analyzing audience perceptions of South Asian characters from The Simpsons, Slumdog Millionaire, Harold and Kumar, The Office, Parks and Recreation, The Big Bang Theory, Outsourced, and many others, Bhoomi K. Thakore argues for the importance of understanding these representations as they influence the positioning of South Asians into the 21st century U.S. racial hierarchy. On one hand, increased acceptance of this group into the entertainment fold has informed audience perceptions of these characters as “just like everyone else.” However, these images remain secondary on the U.S. Screen, and are limited in their ability to break out of traditional stereotypes. As a result, a normative and assimilated white American identity is privileged both on the Screen, and in our increasingly multicultural society.

Product Details

ISBN-13: 9781498506588
Publisher: Lexington Books
Publication date: 03/23/2018
Pages: 178
Product dimensions: 5.97(w) x 9.06(h) x 0.59(d)

About the Author

Bhoomi K. Thakore is visiting assistant professor and director of the sociology program at Elmhurst College.

Table of Contents

Foreword: The Browning of American Media and the Whitewashing of Inequality, Matthew W. Hughey Preface: Just Like No One Else Introduction: South Asians in 21st Century U.S. Television and Film Chapter 1: Seeing is Believing: A Brief History of Non-Whites Representation in U.S. Television and Film Chapter 2: A Snapshot of South Asian Characters in U.S. Media (2010) Chapter 3: Three Degrees of Ethnicity: Racialized Representations of South Asians Chapter 4: The More Things Change, the More They Stay the Same: Representations of Gender, Ethnicity, and Nationality Chapter 5: What's the Matter with Outsourced? Conclusion: The Future of South Asians on the U.S. Screen Appendix A: Research Methods and Data Appendix B: Survey Questions Appendix C: Interview Questions

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