Wall Street believes that all public companies should grow smoothly and continuously, as evidenced by ever-increasing quarterly earnings, and that all companies either "grow or die." Introducing a research-based growth model called "Smart Growth," Edward D. Hess challenges this ethos and its dangerous mentality, which often deters real growth and pressures businesses to create, manufacture, and purchase noncore earnings just to appease Wall Street.
Smart Growth accounts for the complexity of growth from the perspective of organization, process, change, leadership, cognition, risk management, employee engagement, and human dynamics. Authentic growth is much more than a strategy or a desired result. It is a process characterized by complex change, entrepreneurial action, experimental learning, and the management of risk. Hess draws on extensive public and private company research, incorporating case studies of Best Buy, Sysco, UPS, Costco, Starbucks, McDonalds, Coca Cola, Room&Board, Home Depot, Tiffany&Company, P&G, and Jet Blue. With conceptual innovations such as an Authentic Earnings and Growth System framework, a seven-step growth funnel pipeline, a Growth Decision Template, and a Growth Risks Audit, Hess provides a blueprint for an enduring business that strives to be better, rather than simply bigger.
About the Author
Table of Contents
Smart Growth: Building an Enduring Company by Managing the Risks of Growth
1. Defining the Growth Mental Model
2. Smooth and Continuous Company Growth: The Exception Not the Rule
3. Economics: Theories of Growth
4. Organizational Design and Strategy: Theories of Growth
5. Biology: Theories of Growth
6. Smart Growth: Authentic Growth
7. Managing the Risks of Growth: Public Companies
8. Managing the Risks of Growth: Private Companies
9. It Is Time for Smart Growth
What People are Saying About This
"This book is a terrific resource to all of us who have to work with smart growth every day. Written with the intent of adding to the discussion and debate over the means and methods of intervening where and how we grow, it offers a remarkably wide set of perspectives and topics ranging from ethics, laws, and standards to trends and case studies....This thoughtful book will be an important addition to the working libraries of reflective planners, students, and others concerned with the future form of our communities. Its message is too strong for any of us to ignore."
"The authors raise the question of whether individual cities and suburbs can deal effectively with the forces of decline and sprawl or whether a regional agenda is essential. The objective of the essays is not abstract conjecture but individual and collective action. America will continue to grow, like it or not. The challenge is not to stop growth but to shape it in a way that contains sprawl and offers attractive living choices for families of all descriptions and of all income levels."
"Sprawl, for at least half a century, has been Americans' dominant form of development. We love it, hate it, keep doing it. Yet in smart growth, however hazily defined, an alternative is finally being offered. The puzzle is how to make smart growth real. It's a debate critical to our land's future form, indeed our soul as people. In this volume, with a cornucopia of practical ideas, the challenge is artfully engaged."