Pub. Date:
Rowman & Littlefield Publishers, Inc.
Shop 'til You Drop: Consumer Behavior and American Culture / Edition 1

Shop 'til You Drop: Consumer Behavior and American Culture / Edition 1

by Arthur Asa Berger San Francisco State UniversityArthur Asa Berger San Francisco State University
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Are Americans obsessed with shopping? Shop 'til You Drop is a lively look at our consumer culture and its role in our everyday lives and society. Is the United States different from other first-world nations in the amount of time we spend shopping or in our attitudes toward consumption? Are we one unified consumer culture or are several cultures operating and battling against one another? Arthur Asa Berger uncovers the answers to these and other questions, considering the sacred roots of consumer culture, the demographics of consumption, theories about competing cultures, and the semiotics of shopping. Accessibly written and entertaining, Shop 'til You Drop is ideal for courses in cultural studies, advertising, and American studies, as well as for anyone curious about our nation's drive to consume.

Product Details

ISBN-13: 9780742536913
Publisher: Rowman & Littlefield Publishers, Inc.
Publication date: 11/26/2004
Edition description: New Edition
Pages: 152
Product dimensions: 6.07(w) x 9.02(h) x 0.45(d)

About the Author

Arthur Asa Berger is professor emeritus of broadcast and electronic communication arts at San Francisco State University.

Table of Contents

Chapter 1 Acknowledgments Chapter 2 Preface Chapter 3 1 What Are Consumer Cultures? Chapter 4 2 Data on Consumer Cultures Chapter 5 3 The Act of Consumption Chapter 6 4 Perspectives on Consumption Chapter 7 5 The Semiotics of Shopping Chapter 8 6 Malls and the American Consumer Culture Chapter 9 7 Tourism and Consumer Culture Chapter 10 8 Buyer's Remorse Chapter 11 References

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