Services Marketing in Asia: Managing People, Technology, and Strategy

Services Marketing in Asia: Managing People, Technology, and Strategy

by Christopher H. Lovelock, Jochen Wirtz, Hean Tat Keh

Hardcover

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Product Details

ISBN-13: 9780130605665
Publisher: Prentice Hall Professional Technical Reference
Publication date: 01/28/2002
Pages: 706
Product dimensions: 6.50(w) x 1.50(h) x 9.50(d)

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