Sams Teach Yourself LinkedIn in 10 Minutes

Sams Teach Yourself LinkedIn in 10 Minutes

by Patrice-Anne Rutledge

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Overview

Sams Teach Yourself Linkedln® in 10 Minutes, Third Edition offers straightforward, practical answers when you need fast results. Learn everything you need to know to quickly and easily generate solid results on LinkedIn.

Tips point out shortcuts and solutions
Cautions help you avoid common pitfalls
Notes provide additional information
Plain English explains new terms and definitions

10 minutes is all you need to learn how to…

  • Create a LinkedIn profile that generates results
  • Find jobs, consulting opportunities, partners, and clients
  • Enhance your visibility to an audience of millions
  • Promote your business with a LinkedIn Company Page
  • Develop a streamlined approach for managing contacts
  • Customize LinkedIn for maximum effectiveness and productivity
  • Use LinkedIn Answers and Groups for research and marketing
  • Extend the power of LinkedIn with third-party applications and tools
  • Give and receive professional recommendations
  • Recruit job candidates
  • Access LinkedIn from mobile devices
  • Advertise on LinkedIn

Product Details

ISBN-13: 9780672335983
Publisher: Sams
Publication date: 04/24/2012
Series: Sams Teach Yourself -- Minutes Series
Edition description: New Edition
Pages: 264
Product dimensions: 5.40(w) x 8.20(h) x 0.60(d)

About the Author

Patrice-Anne Rutledge is a business technology author and journalist who writes about social media, web-based applications, and small business technology. Her other books include Sams Teach Yourself Google+ in 10 Minutes, Using LinkedIn, Using Facebook, and The Truth About Profiting from Social Networking, all from Pearson. Patrice is a long-time LinkedIn member and social networking advocate who has used LinkedIn to develop her business, find clients, recruit staff, and much more.

Table of Contents

Introduction 1

1 Introducing LinkedIn 3

Understanding What LinkedIn Can Do for You 3

Understanding the Key to Success on LinkedIn 4

Understanding LinkedIn Account Types 5

Using a LinkedIn Free Account 6

Exploring LinkedIn Premium Accounts 6

Exploring LinkedIn Sales Professional Accounts 8

Creating a LinkedIn Account 8

Exploring the LinkedIn Home Page 13

Navigating LinkedIn 15

Summary 16

2 Creating Your Profile 17

Viewing a LinkedIn Profile 17

Creating a Profile That Achieves Your Goals 18

Understanding Profile Completeness 20

Entering Basic Profile Information 21

Adding Positions 22

Adding Educational Information 24

Adding Website Links and Other Additional Information 27

Integrating Your LinkedIn Account with Twitter 29

Customizing Your Public Profile and URL 30

Adding Profile Sections 32

Adding a Profile Summary 34

Adding Personal Information 35

Specifying Contact Settings 35

Adding a Profile Photo 37

Viewing Your Profile 38

Summary 38

3 Adding and Managing Connections 39

Developing a Connection Strategy 39

Building Your Network 41

Importing Contacts from Other Email Systems 43

Connecting with Current or Past Colleagues 45

Connecting with Former Classmates 46

Connecting with Other LinkedIn Members 47

Connecting with People Not on LinkedIn 49

Responding to Connection Invitations 50

Managing Your Connections 52

Removing Connections 53

Viewing Your Network Statistics 54

Summary 54

4 Customizing Your LinkedIn Settings 55

Customizing the Way You Use LinkedIn 55

Customizing Profile Settings 57

Customizing Email Notification Settings 60

Managing Group, Company, and Application Settings 62

Managing Your Account Settings 64

Summary 67

5 Managing and Updating Your Profile 69

Understanding the Importance of a Current Profile 69

Posting an Update 71

Managing Your Updates 73

Understanding How Your Network Can Respond to Your Update 73

Updating Your Profile 74

Promoting Your Profile on the Web 76

Printing and Downloading Your Profile 77

Summary 78

6 Communicating with Other LinkedIn Members 79

Understanding Your LinkedIn Network 79

Understanding InMail, Introductions, and LinkedIn Messages 80

Understanding Your Contact Options 81

Managing Your Inbox 83

Sending Messages 86

Reading and Replying to Messages 87

Sending InMail 88

Requesting Introductions 91

Managing Introduction Requests 93

Summary 95

7 Searching on LinkedIn 97

Performing a Quick Search 97

Searching for People 98

Narrowing People Search Results 99

Performing an Advanced People Search 102

Saving a People Search 103

Using Advanced Search Techniques 104

Using the Profile Organizer 104

Summary 106

8 Using LinkedIn Tools 107

Understanding LinkedIn Tools 107

Installing and Using the LinkedIn Firefox Browser Toolbar 108

Installing and Using the LinkedIn Internet Explorer Toolbar 110

Using JobsInsider 111

Using the Sharing Bookmarklet 113

Creating an Email Signature 114

Other LinkedIn Tools 116

Summary 119

9 Finding a Job 121

Attracting Recruiters and Hiring Managers 121

Searching Job Postings 122

Viewing Job Postings 125

Performing an Advanced Job Search 126

Applying for a Job 128

Finding Recruiters and Hiring Managers 129

Upgrading to a Job Seeker Premium Account 130

Summary 131

10 Requesting and Providing Recommendations 133

Understanding LinkedIn Recommendations 133

Requesting Recommendations 134

Managing Recommendation Requests 137

Responding to Recommendation Requests 138

Accepting Recommendations 141

Making Recommendations 142

Managing Recommendations 143

Summary 145

11 Participating in LinkedIn Groups 147

Understanding LinkedIn Groups 147

Joining a Group 148

Participating in Group Discussions 150

Using a Group’s Jobs Tab 155

Managing Your Groups 156

Creating and Managing Your Own Group 161

Summary 165

12 Using LinkedIn Answers 167

Understanding LinkedIn Answers 167

Asking a Question 169

Browsing Open Questions to Answer 171

Answering Questions 173

Searching LinkedIn Answers by Keyword 175

Viewing and Modifying Your Questions and Answers 177

Summary 178

13 Using LinkedIn Applications 179

Understanding LinkedIn Applications 179

Choosing the Right Applications 180

Adding Applications 181

Working with LinkedIn Polls 190

Adding and Managing LinkedIn Events 192

Removing Applications 193

Summary 194

14 Working with Company Pages 195

Understanding LinkedIn Company Pages 195

Searching for Companies 197

Creating a Company Page 200

Editing a Company Page 203

Deleting a Company Page 204

Associating Employees with a Company Page 204

Summary 205

15 Using LinkedIn Mobile 207

Using LinkedIn Mobile 207

Accessing LinkedIn on Your Mobile Phone 207

Using the LinkedIn iPhone Application 208

Using the LinkedIn for Android Application 209

Using LinkedIn on Your BlackBerry 210

Using LinkedIn on Your Palm 210

Summary 210

16 Recruiting Job Candidates 211

Understanding LinkedIn’s Recruitment Options 211

Posting a Job 212

Purchasing Job Credits 217

Searching for Job Candidates 218

Performing Reference Searches 219

Using LinkedIn Corporate Recruiting Solutions 220

Summary 221

17 Advertising on LinkedIn 223

Understanding LinkedIn Ads 223

Creating a LinkedIn Ad 224

Managing Your LinkedIn Ads 229

Summary 231

Index 233

Customer Reviews