Sales & Pitch Letters for Busy People: Time-Saving, Money-Making, Ready-to-Use Letters for Any Prospects

Sales & Pitch Letters for Busy People: Time-Saving, Money-Making, Ready-to-Use Letters for Any Prospects

by George Sheldon

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Sales and marketing is a fast-paced environment, and there is never enough time to write good letters--letters that will communicate, convince, and close. Sales & Pitch Letters for Busy People will help salespeople at every level save time and avoid having to produce sales and pitch letters from scratch. Sales & Pitch Letters for Busy People is a handy, quick-reference guide that not only tells you how to write virtually any kind of sales pitch letters, but includes a wide range of samples that you can easily and quickly adapt and use right now.This book includes concise, easy-to-use writing tips and resources that get attention--and results! Packed with solid writing advice and useful techniques, this guide will cut the time you spend on writing sales, marketing, and pitch letters by half--and will help you get the results you want and need. Don't worry about finding the "right" word or phrase, or even the "right" format of your sales correspondence--the work has been done for you.

Some example letters presented are:* Sales letters offering special discounts* Pitch letters introducing a new product or service* Letters that request referrals* Referral marketing campaigns* Pitch letters to the media* Cold call sales letters* Marketing campaigns for service businesses* E-mail pitch and sales letters* Letters for selling more to existing customers

The letters can be copied, modified, and customized to fit your requirements. Creating and writing compelling and effective sales and pitch letters have never been so easy!

Product Details

ISBN-13: 9781564149527
Publisher: Red Wheel/Weiser
Publication date: 08/15/2007
Edition description: First Edition
Pages: 288
Product dimensions: 7.00(w) x 10.00(h) x (d)

About the Author

George Sheldon has been a professional freelance writer, journalist, and author for more than 30 years. He is coauthor of Cash in on the Coming Real Estate Crash and The Complete Idiot's Guide to Real Estate Investing Basics. He is the author of more than 20 books, a member of the American Society of Journalists and Authors (ASJA), and works as an editorial consultant. He is based in Lancaster, Pennsylvania.

Table of Contents

Getting Started
What are Sales and Pitch Letters?     11
Basic Parts of Letters     17
Formatting Basics     25
Elements of Good Written Communications
Rules You Cannot Break     47
Improving Your Prose     55
Making Your Letters Better     73
Sample Sales and Pitch Letters
Direct Selling Letters     89
Arranging Appointments     165
Follow-Up Letters     173
Sales Letters to Customers     199
Pitch Letters     225
Special Sales, Pitch, and Marketing Documents     259
Incorporating Technology
E-mail, Faxes, and Other Electronic Delivery     269
Using Mail Merge, Contact Managers, and Other Automated Systems     275
Index     279
About the Author     283

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