Rock Your Business: What You and Your Company Can Learn from the Business of Rock and Roll

Rock Your Business: What You and Your Company Can Learn from the Business of Rock and Roll

by David Fishof

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Would you like your business... burst into public awareness like Lady Gaga? have the long-lived success of Mick Jagger? demonstrate the creativity of The Beatles?

We don't normally think of the music business a source of entrepreneurial insight, but we should. The best bands have a longevity, a depth of customer loyalty, and a level of profitability that puts most businesses to shame. What they know—about marketing, partnerships, the power of bartering, and overcoming obstacles—isn't taught in any business school.

David Fishof has lived at the center of the music business for 25 years. From his early successes in reuniting The Monkees and convincing Ringo Starr to launch his All Starr tour, to his current mega-success as founder and CEO of Rock ‘n’ Roll Fantasy Camp ™, Fishof has learned from the leading minds in the music business—and has applied this learning in one entrepreneurial venture after another. With insights from Fishof’s amazing exploits in the music industry and seasoned with business tips from music legends, Rock Your Business provides important and original business insights from an unlikely source—the world of rock and roll.

Product Details

ISBN-13: 9781936661497
Publisher: BenBella Books, Inc.
Publication date: 09/04/2012
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 288
File size: 3 MB

About the Author

Due to his original, successful, and exciting live shows over the past 25 years, David Fishof has earned a reputation as one of the most creative and innovative entertainment producers in the world. Fishof reunited The Monkees and introduced them to a new generation of MTV fans, which led to some blowout tours. While working with Ringo Starr, Fishof helped create the All Starr Band concept, producing 8 All Star Band tours around the world. Fishof has also produced a variety of concert tours, including Dirty Dancing: The Concert Tour, Dick Clark's American Bandstand Tour, The Happy Together Tours, Classic Superfest, American Gladiators Live Tour, Mortal Kombat Live Tour, and the British Rock Symphony with feature vocalists Peter Frampton, Roger Daltrey, Alice Cooper, and Jon Anderson.

After years of producing rock tours across the globe, Fishof got the idea for the one-of-a-kind Rock 'n' Roll Fantasy Camp™. His goal was to give music fans the opportunity to see their rock dreams become reality by learning from some of the most influential artists in the industry. That dream came to fruition when Rock 'n' Roll Fantasy Camp™ hosted its first event in 1997. Since that time, Fishof has been giving individuals—whether they have musical ability or not—once-in-a-lifetime opportunities to live like a rock star and jam with their idols. Over the years, Fishof has brought some of the world's top rockers to Rock 'n' Roll Fantasy Camp™—Bill Wyman, Bret Michaels, Brian Wilson, Cheap Trick, Dr. John, George Thorogood, Jack Bruce, Joe Satriani, Joe Walsh, Jon Anderson, Levon Helm, Max Weinberg, Meatloaf, Mickey Hart, Nick Mason, Nils Lofgren, Randy Bachman, Roger Daltrey, Roger Hodgson, Slash, Steve Vai, Steven Tyler, Todd Rundgren, and Vince Neil among them.

In the sports world, Fishof has represented legends such as NFL greats Phil Simms, Mark Bavaro, Vince Ferragamo, and Jack Reynolds, and baseball stars Lou Piniella, Dave Magadan, and Randy Myers.

Fishof is the author of Putting It on The Line (William Morrow), the bestselling book on sports and entertainment. He resides in Los Angeles, CA.

Table of Contents

Foreword Hank Oilman xiii

Foreword Edward Oates xv

Introduction xxv

Section 1 Dream Bigger

1 Take It to the Limit: Finding the Big Idea 3

2 More Than a Feeling: Making It Real 25

Section 2 Attract an Audience

3 Money for Nothing: Bringing Your Idea to Life 55

4 Ticket to Ride: The Big Secret of a Mini-Business Plan 75

5 Like a Virgin: Choosing the Right Partner 103

6 Lean on Me: The Barter System 131

7 You Ain't Seen Nothin' Yet: Crafting the Perfect Pitch 145

8 The New Kid in Town: How to Stand Out in a Crowd 161

Section 3 Overcome Enormous Obstacles

9 Ain't No Mountain High Enough: Overcoming Obstacles 177

10 Every Rose Has Its Thorn: Taking Fear Out of the Equation 207

11 We Will Rock You: Dealing With Competition 233

12 Barracuda: Negotiation 249

Section 4 Take it to the Next Level

13 Dream On: Moving from One Big Idea to the Next 275

14 Taking Care of Business: Run Your Company Like You're a Rock Star 295

Thank You's 305

About the Authors 313

About Rock 'N' Roll Fantasy Camp 317

Index 319

What People are Saying About This

From the Publisher

“David Fishof has the same relationship with music as Barnum & Bailey had with the circus: He loves it! He's always been passionate about getting ordinary people involved in making it. From his early support of VH1 Save the Music, an organization dedicated to keeping music in schools, to Rock ’n’ Roll Fantasy Camp, he’s always thinking about bringing it on home to the people who want to make it. Rock Your Business has the answers to becoming the entrepreneurial rock star you were meant to be.”
Roger Daltrey, CBE; The Who

“Full of case studies and examples that are valuable and also entertaining, Rock Your Business is a book you not only should read but one that you will want to read.”
David Eilenberg, SVP, Development & Current Programming, One Three Media, a Hearst/Mark Burnett company

“David Fishof has produced some of the largest music tours, represented some of the most famous acts and athletes in the world, and created the well-known Rock ’n’ Roll Fantasy Camp. In Rock Your Business, he shows you how you can use the tools that make rock stars household names to launch your own vision.”
Bob Pittman, CEO, Clear Channel Communications

“In Rock Your Business, David Fishof shows you exactly why the most innovative entities are also the world’s biggest rock stars and how you can achieve that same status as an entrepreneur.”
Sammy Hagar, Rock and Roll Hall of Fame Inductee; Founder, Cabo Wabo Cantina and Cabo Wabo Tequila; Bestselling Author

“If you have an idea you want to get off the ground, read this book immediately!”
Vince Neil, Mötley Crüe

“When I first began working with David Fishof in 1980, I noticed right away that he was the king of taking ideas from the music world and relating them to the sports world and vice versa. Applying what he has learned in the music business to the business world just makes sense. Fishof's book will help any professional take an intangible concept and turn it into a concrete success.”
Phil Simms, Lead NFL Analyst for CBS; Former New York Giants Quarterback

“While most authors can only espouse philosophies that work in theory, David Fishof has actually implemented every piece of advice in Rock Your Business to become one of the standouts in his field and can help you do the same.”
John Bello, Founder, SoBe Beverages

“With the help of a few famous friends, David Fishof gives you the tools to launch your vision, expand your business, increase your profits, and live your dreams. Take advantage.”
Bernt Bodal, CEO, American Seafoods Group; Featured on Undercover Boss

“It's a long way to the top if you want to rock and roll! David Fishof can guide you there.”
Scott Hamilton, Olympic Gold Medalist

“I've said it before, and I'll continue to say it, when it comes to business and the Rock ‘n’ Roll Fantasy Camp, David Fishof is a genius! He took his vision and created a way to make dreams come true for so many. This book really digs deep into his mind and besides a great entertainment read, he shares many helpful tips on how you can develop your ideas and turn them into profit-making business deals. A must read for anyone wanting to be involved in not only the music business but a positive, self-improved life as well!"
Billy Amendola, Associate Editor, Modern Drummer magazine

“Passion, inspiration, street smarts, cultural savvy, and raw unfettered guts have always been the main drivers of rock-and-roll success stories. David Fishof has all of those qualities, as well as an almost magical ability to make things happen. So you can take the safe path and fall in step with the bazillions of other suits who are reading the same business treatises as everyone else, or you can embrace some cagey rock and roll attitude and MAKE YOUR BONES like a superstar.”
Michael Molenda, Editor-in-Chief, Guitar Player magazine

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