ISBN-10:
0299075540
ISBN-13:
9780299075545
Pub. Date:
06/28/1978
Publisher:
University of Wisconsin Press
Rhetorical Criticism: A Study in Method

Rhetorical Criticism: A Study in Method

by Edwin BlackEdwin Black
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Overview

Winner, Speech Communication Association Award for Distinguished Scholarship

This is a book that, almost singlehandedly, freed scholars from the narrow constraints of a single critical paradigm and created a new era in the study of public discourse. Its original publication in 1965 created a spirited controversy. Here Edwin Black examines the assumptions and principles underlying neo-Aristotelian theory and suggests an alternative approach to criticism, centering around the concept of the "rhetorical transaction." This new edition, containing Black's new introduction, will enable students and scholars to secure a copy of one of the most influential books ever written in the field.

Product Details

ISBN-13: 9780299075545
Publisher: University of Wisconsin Press
Publication date: 06/28/1978
Edition description: New Edition
Pages: 198
Product dimensions: 5.50(w) x 8.50(h) x 0.60(d)

About the Author


Edwin Black was professor of communication arts at the University of Wisconsin-Madison, and the co-author, with Harry P. Kerr, of American Issues (1961). He was the co-editor, with Lloyd F. Bitzer, of The Prospect of Rhetoric (1971).

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