Rhetoric: The Art of Persuasion

Rhetoric: The Art of Persuasion

by Andrew Aberdein, Adina Arvatu


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When is it better to use an analogy rather than a simile or a metaphor? Can you tell the difference between a synecdoche and a metonymy? What are the secret tricks used every day by professional persuaders? In this learned little volume, Adina Arvatu and Andrew Aberdein demonstrate the principles of Rhetoric via its key figures and devices, using numerous examples to show how almost all human communication deploys the time-tested techniques of this most enchanting ancient art.

Product Details

ISBN-13: 9781632864437
Publisher: Bloomsbury USA
Publication date: 02/23/2016
Series: Wooden Books Series
Pages: 64
Sales rank: 341,999
Product dimensions: 5.60(w) x 6.70(h) x 0.50(d)

About the Author

Andrew Aberdein is Professor of Philosophy at the School of Arts and Communication, Florida Institute of Techonology. He lives in Melbourne, Florida. Adina Arvatu is a specialist in philosophy and comparative literature, living in Melbourne, Australia.

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