Revenue Management: A Path to Increased Profits

Revenue Management: A Path to Increased Profits

by Ronald Huefner

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Overview

Revenue management can be a complex subject and task. Applying
disciplined analytics that predict consumer behavior to see if
your company is selling the right product to the right customer at
the right time for the right price isn’t easy. But author Dr. Ronald J.
Huefner can help with this outstanding new title.
This book will present the topic of revenue management from a
managerial accounting and financial management perspective and
is the perfect book if you’re in finance, accounting, or studying for
your MBA.
The topic is important and Huefner details just how to analyze
revenue management decisions from an accounting and finance
perspective. Thus an accounting and finance dimension is added to
the existing marketing, modeling, and industry-specific literatures.
You’ll benefit from a comprehensive understanding of the field of
revenue management, its history and applications, and its extensions
to a variety of business types, as reflected in the various literatures
of this field.


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Product Details

BN ID: 2940012472694
Publisher: Business Expert Press
Publication date: 05/15/2011
Sold by: Barnes & Noble
Format: NOOK Book
File size: 820 KB

About the Author

Ronald J. Huefner, CPA, CMA, PhD, received a BA in mathematics
from Canisius College and an MBA and PhD in finance and accounting
from Cornell University. Dr. Huefner is a Certified Public Accountant
(CPA) and a Certified Management Accountant (CMA). He received
New York’s gold medal for the highest score on the 1970 CPA
exam. He took the CMA exam when it was first offered in 1972; he
was awarded the national silver medal and holds CMA certificate
#2. Dr. Huefner served for over 40 years on the accounting faculty
at the State University of New York at Buffalo, where he earned the
rank of SUNY Distinguished Teaching Professor. He served as chair
of the accounting department on three different occasions, served
three different terms as chair of the School of Management’s MBA
and MS Program Committee, has published about 40 journal articles
in both academic and professional journals, and coauthored a total
of 22 editions of 5 different books.

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