“It’s definitely time to RESET!” –Jill Konrath, Bestselling author of SNAP Selling and Selling to Big Companies
“Time and time again I work with companies that fail to understand the accelerating pace of change today, and how it affects consumer behavior and their marketing efforts. The concept and practice of ‘RESET’ is an absolute necessity for today’s marketers.” -Robert Reiher Ph.D., Product Development Psychologist
“In the rapidly changing technological environment that we all live in, RESET is both timely and relevant. Its message is rock solid and the writing is clear and entertaining.” –Heidi Sealy, SVP, MGM Resorts International
RESET authors Brad Gaines and Chad Celi are principals of the marketing firm Reset Strategies. Their work with companies, ranging from family corporate all the way to the Fortune 500, has been highlighted in Forbes, Inc. Entrepreneur, The Wall Street Journal, and Fast Company, and seen on CBS, ABC, NBC, and FOX.