Reinventing You, With a New Preface: Define Your Brand, Imagine Your Future

Reinventing You, With a New Preface: Define Your Brand, Imagine Your Future

by Dorie Clark


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Are you where you want to be professionally? Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, Reinventing You, now in paperback with a new preface, provides a step-by-step guide to help you assess your unique strengths, develop a compelling personal brand, and ensure that others recognize the powerful contribution you can make. Branding expert Dorie Clark mixes personal stories with engaging interviews and examples from Mark Zuckerberg, Al Gore, Tim Ferriss, Seth Godin, and others to show you how to think big about your professional goals, take control of your career, and finally live the life you want.

Product Details

ISBN-13: 9781633693883
Publisher: Harvard Business Review Press
Publication date: 10/03/2017
Edition description: Reprint
Pages: 240
Sales rank: 74,712
Product dimensions: 5.40(w) x 8.10(h) x 0.60(d)

About the Author

Dorie Clark is a marketing strategy consultant and professional speaker who teaches at Duke University's Fuqua School of Business. She is the author of Reinventing You and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine, one of the Top 10 Business Books of the Year by Forbes, and a Washington Post bestseller. A former presidential campaign spokeswoman, the New York Times described her as an "expert at self-reinvention and helping others make changes in their lives." She is a frequent contributor to Harvard Business Review and has been recognized as a "branding expert" by the Associated Press, Inc., and Fortune. She consults and speaks for clients including Google, Microsoft, Yale University, and the World Bank. You can download her free Stand Out self-assessment workbook at

Author social media/website info:,,,

Table of Contents

Preface ix

1 The New Branding Landscape 1

2 Recognize Where You're Starting 13

3 Research Your Destination 31

4 Test-Drive Your Path 49

5 Develop the Skills You Need 65

6 Who's Your Mentor? 79

7 Leverage Your Points of Difference 95

8 Build Your Narrative 113

9 Reintroduce Yourself 135

10 Prove Your Worth 155

11 Keep It Going 181

Epilogue: Make Your Reinvention Work 195

Appendix A Your Professional Reinvention Self-Assessment 201

Appendix B Classroom or Book Group Discussion Questions 209

Notes 211

Index 215

Acknowledgments 223

About the Author 225

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