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Pure Heroine is the debut album from New Zealander Ella Yelich-O'Connor, better known as Lorde. She was spotted at the young age of 12, singing at a talent show in her hometown near Auckland, and subsequently signed to Universal. She shot to prominence in early 2013 with a hugely popular EP, The Love Club, which produced the single "Royals." The record was written with producer Joel Little and showcases her indie-tinged electro-pop sound.