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Reprint of a seminal 1928 work from the father of public relations and modern political spin

Product Details

ISBN-13: 9780970312594
Publisher: Ig Publishing
Publication date: 09/15/2004
Pages: 175
Sales rank: 41,538
Product dimensions: 5.00(w) x 7.70(h) x 0.30(d)

About the Author

Edward Bernays (1891-1995) was an Austrian American pioneer in the field of public relations and propaganda and was referred to in his obituary as "the father of public relations." He combined the ideas of Gustave Le Bon and Wilfred Trotter on crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud. He was named one of the hundred most influential Americans of the twentieth century by Life magazine.

Grover Gardner is an award-winning narrator with over eight hundred titles to his credit. Named one of the "Best Voices of the Century" and a Golden Voice by AudioFile magazine, he has won three prestigious Audie Awards, was chosen Narrator of the Year for 2005 by Publishers Weekly, and has earned more than thirty Earphones Awards.

Table of Contents

IOrganizing Chaos37
IIThe New Propaganda47
IIIThe New Propagandists59
IVThe Psychology of Public Relations71
VBusiness and the Public83
VIPropaganda and Political Leadership109
VIIWomen's Activities and Propaganda129
VIIIPropaganda for Education135
IXPropaganda in Social Service147
XArt and Science153
XIThe Mechanics of Propaganda161

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Propaganda 4 out of 5 based on 0 ratings. 11 reviews.
Russell_Kirk More than 1 year ago
Great read on how people are manipulated to vote, think and purchase; worth your time.
Guest More than 1 year ago
It gives an interesting insight into the thinking of the early 1900's as to "propaganda" which in today's terms seems alot like basic marketing. Bernays does become a little too full of himself at times in this book, but at the time of it's publication the details that he goes into were not as common place as they are today.
EmreSevinc on LibraryThing More than 1 year ago
Eighty four years after its initial publication, Bernay's 'Propaganda' continues to illuminate some of the most important aspects of the modern societies we live in. His examples are certainly out-of-date, yet, the principles he keeps of referring to are more relevant than ever. It can be considered in the category of 'The Prince' by Machiavelli; you are going to admire the crystallization of the expression, and you are going to abhor the results at the same time, the results that are brought upon us by the people who understand the principles of 'Propaganda' and apply them to our daily lives ruthlessly.The new introduction by Mark Crispin Miller does not fail to add value and more insight, too. His criticism of Bernays, properly put in historical context, sheds light on some obscure points of the book. Combined with the book, this gives you an astonishing overview of 'manufacturing consent' and the 'illusion of democracy'.
mschaefer on LibraryThing More than 1 year ago
After seeing Adam Curtis' Century of the Self, in which Edward Bernays plays a central role, my expectation was higher. In essence it's a propaganda book on propaganda, sometimes too obvious, and not divulging too many interesting techniques.
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